Prima 4K is a 4K television channel, broadcasting in UHD format. It is owned by Clever Group. The channel broadcasts sports competitions in UHD format.

LookSport 1

2019 (pre-launch)

Logopedia InfoWhite.svg LOGO MISSING

Initially, Clever Media Network wanted to launch 3 more sports channels, after LookSport, which of these are LookSport 1, LookSport 2, and LookSport 3.

However, the LookSport 1 name was scrapped, most likely because LookSport already existed as a channel.

Look 4K


Look 4K logo.svg
Designer:  In-house design
Typography:  Lato
Launched:  June 19, 2020

On November 19, 2019, Clever Media Network asked CNA to change the name of this channel, from LookSport 1 to Look 4K.

Look 4K was launched on June 19, 2020.

Prima 4K


Prima 4K.svg
Designer:  In-house design
Typography:  Eurostile Extended (PRIMA text)
Gotham (4K text)
Launched:  April 19, 2022

On April 19, 2022, Look 4K was renamed to Prima 4K alongside the rest of the LookSport channels.