Prima 4K is a 4K television channel, owned by Clever Group.
LookSport 1[]
2019 (pre-launch)[]
LOGO MISSING
Initially, Clever Media Network wanted to launch 3 more sports channels, after LookSport, which were LookSport 1, LookSport 2, and LookSport 3. However, the LookSport 1 name was scrapped because one of its sister channels was already named LookSport.
Look 4K[]
2020–2022[]
Designer:
In-house designer
Typography:
Lato
Launched:
June 19, 2020
On-screen bug
Station ID
Promo bumper
Show card
Prima 4K was launched as Look 4K on June 19, 2020.
Prima 4K[]
2022[]
Designer:
In-house designer
Typography:
Eurostile Extended (PRIMA) Gotham (4K)
Launched:
April 19, 2022
On-screen bug
Direct on-screen bug
Station ID (2022–present)
Promo bumper (2022–present)
Show card (2022–present)
On April 19, 2022, Look 4K was renamed to Prima 4K alongside the rest of the LookSport channels.
2022–present[]
Designer:
In-house designer
Typography:
Eurostile Extended (PRIMA) Gotham (4K)
Launched:
August 6, 2022
Print variant
White variant
Direct on-screen bug
A few months after the channel rebranded, a new logo was announced. During the CNA meeting on July 21, 2022, it was approved to change the logos of all the Prima Sport channels, including Prima 4K.
On August 6, 2022, Prima 4K officially launched its new logo.
