Prima Cool is a youth-oriented TV channel from Czech broadcaster FTV Prima. It was launched on 1 April 2009 as the second TV channel of the group, with more channels launched in subsequent years.
The graphics package and brand identity was designed by the Czech branding agency Oficina. It went on to win multiple awards, like the graphics package Oficina designed for Prima Love in 2011.
| Czech TV channels: Generalist: TV Prima (HD), +1 (HD) | Youth: Prima Cool (HD) | Women: Prima Love (HD) | Movies: Prima Max (HD) | Documentary: Prima Zoom (HD) | Crime: Prima Krimi (HD) | Comedy: Prima Comedy Central (HD)1 | News: CNN Prima News2
News program: Prima Zprávy
Former parent company: Modern Times Group