The graphics package was designed by the Czech creative agency Oficina, which also designed the graphics for Prima Cool. Like Prima Cool’s, this graphics package won several awards.
On 26 August 2013, Prima Love changed its logo colour from pink to violet.
| Czech TV channels: Generalist: TV Prima (HD), +1 (HD) | Youth: Prima Cool (HD) | Women: Prima Love (HD) | Movies: Prima Max (HD) | Documentary: Prima Zoom (HD) | Crime: Prima Krimi (HD) | Comedy: Prima Comedy Central (HD)1 | News: CNN Prima News2
News program: Prima Zprávy
Former parent company: Modern Times Group