The graphics package was created by the Czech creative agency Department, which has created the graphics for several other channels of FTV Prima.
The channel uses the Nexa font in its on-air identity and presentation. This was also used by competitor Nova until its 2015 rebrand, when it introduced a custom-designed font, Organica.
| Czech TV channels: Generalist: TV Prima (HD), +1 (HD) | Youth: Prima Cool (HD) | Women: Prima Love (HD) | Movies: Prima Max (HD) | Documentary: Prima Zoom (HD) | Crime: Prima Krimi (HD) | Comedy: Prima Comedy Central (HD)1 | News: CNN Prima News2
News program: Prima Zprávy
Former parent company: Modern Times Group