Prima TV is a Romanian general interest television channel. It is owned by Clever Group since 2020. Previously, it was owned by Romanian businessman Cristi Burci until 2020, ProSiebenSat.1 Media until 2013, and SBS Broadcasting Group until 2007. The channel was originally launched as Canal 38 Amerom București on March 1, 1995, then on December 17, 1997, it was replaced by Prima TV.
Canal 38 Amerom Bucureşti[]
1995–1997[]
SVG NEEDED
Prima TV was first launched as Canal 38 Amerom București on March 1, 1995.
Prima TV[]
1997–1999[]
Designer:
Unknown
Typography:
Futura Bold
Launched:
December 17, 1997
On December 17, 1997, Canal 38 Amerom was replaced by Prima TV.
1999–2002[]
2002–2004[]
SVG NEEDED
2004[]
This logo was the modified version of the 2002 logo, this logo was short-lived, and it was used from the summer of 2004 until September 15, 2004.
2004–2014[]
Designer:
Unknown
Typography:
Eurostile Extended
Launched:
Fall 2004
This logo was still used on journalists' microphones until 2020.
In 2005, the Scandinavian television company, SBS Broadcasting SA, acquired all the shares of Prima TV's parent company, Amerom Television SRL.
In 2007, SBS Broadcasting SA was bought by the German company, ProSiebenSat.1 Media.
2014 (unused)[]
2014–2021[]
Designer:
Unknown
Typography:
Eurostile Extended
Launched:
December 17, 2014
On December 23, 2013, ProSiebenSat.1 Media announced that it would withdraw from the Romanian audiovisual market, with Prima TV becoming a part of the Prima Broadcasting Group, which is owned by Romanian businessman, Cristian Burci.
An HD version was launched in test mode on the Orange TV GO application on November 30, 2020, being officially released on December 7, 2020, with a slight modification to the logo as a result.
2018 (unused)[]
2021–2022[]
Designer:
Unknown
Typography:
Gotham (on-screen)
Launched:
January 28, 2021
A new logo was launched at the night of January 28, 2021.
2022–present[]
Designer:
Unknown
Typography:
Eurostile Extended (PRIMA TV text) Gotham (on-screen)
Launched:
January 20, 2022
On January 20, 2022 (at 1:05 a.m.), almost 1 year after the last logo change, Prima TV (HD) returns with a new logo this year as well. The new logo represents the return of the old channel logo used in the period (2004–2014), before its transition to 16:9 format. Also, the new logo will keep the skeleton used from 2021, when Prima TV returned to the logo of the same period (2004–2014), but in a completely transparent format.
