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For other uses, see Prima TV.


1995–1997 1997–1999 1999–2002 2002–2004
1995–1997 1997–1999 1999–2002 2002–2004
2004 2004–2014 2014–present 2015–2021
2004 2004–2014 2014–present 2015–2021

Amerom Canal 38 Bucureşti


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Prima TV was first launched as Canal 38 Amerom, on March 1, 1995.

Prima TV


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On December 17, 1997, Canal 38 Amerom was replaced by Prima TV.


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Prima TV (2002-2004).png


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The same logo as 2002, but only the wordmark. This was used until its rebranding in late 2004.



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This logo is still used (as of 2019) on it's journalists microphones.

The Scandinavian television company SBS Broadcasting SA acquired all the shares of Amerom Television SRL, the company of Cristian Burci who owned Prima TV.

In 2007, SBS Broadcasting SA was bought by the German company ProSiebenSat. 1 Media.

2014–2015 (website); 2014–present (TV)

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On December 23, 2013, ProSiebenSat. 1 Media announced that it will withdraw from the Romanian audiovisual market, while Prima TV is now apart of the Prima Broadcasting Group trust.

An HD version was launched in tests on the Orange TV GO application on November 30, 2020. The HD version was officially released on December 7, 2020, with the transition to HD the logo was slightly modified.

2015–2021 (website)

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On August 27, 2020, Clever Media Network acquired Prima TV.

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