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1998–2001 2001–2002 2002–2004 2004–2005 2004–2006
1998–2001 2001–2002 2002–2004 2004–2005 2004–2006
2006–2013 2013–2016 2016–2023 2023 2023–present
2006–2013 2013–2016 2016–2023 2023 2023–present

Prime[]

1998–2001[]

Prime 2000

With a licence that covered all major towns and cities on the UHF signal, except for Gisborne which is served via VHF signal, Prime Television New Zealand began broadcasting on 30 August 1998.

2001–2002[]

PrimeNZ 2000
Logopedia InfoWhite SVG NEEDED

2002–2004[]

Prime NZ 2002

In February 2002, Prime NZ entered into a five-year agreement with PBL Media, then owner of Australia's Nine Network.

2004–2005[]

Prime NZ 2004

2004–2006[]

Prime NZ 2005

2006–2013[]

Prime NZ 2006

On 8 February 2006, Prime New Zealand was purchased by Sky Television from Australian-based Prime Television. In 2010, Prime HD was temporarily launched on Sky Channel 140 to cover the 2010 Winter Olympics. Prime HD would only be available every Olympics or Commonwealth Games on channel 444.

2013–2016[]

Prime NZ 2013

2016–2023[]

Prime NZ Orange

On 13 January 2016, Prime underwent a brand refresh and began broadcasting permanently in high definition. Prime was made available in HD to Freeview DTT viewers on 2 December 2019.

On 1 February 2017, Prime Plus 1 began transmission as a time-shift channel. It is available on Sky channel 514 or can be manually tuned on free-to-air satellite-signal receivers.

2023[]

Prime NZ 2023
Designer:  Unknown
Typography:  Museo Sans Display
Launched:  28 March 2023

Sky Open[]

2023–present[]

Sky Open

On August 17, 2023, Sky announced that Prime would be rebranded as Sky Open, effective August 23, 2023.

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