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| 1967–1980 | 1980–1986 | 1986–1996 | 1996–2002 | 1999 (prototype) |
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| 2002–2009 | 2009–2020 (United States), 2009–present (international) | 2020–2021 (United States) | 2021–present | |
Pringle's
1967–1980
Until 1986, Pringles was spelt with an apostrophe before the "s". The mascot Mr. Pringle was designed in 1967, with this logo design.
1980–1986
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Pringles
1986–1996
In 1986, Mr. Pringle's face became rounder, his eyes were more apparent and his moustache was slightly changed. The apostrophe in "PRINGLE'S" was also dropped. This logo was brought back in 2011 for a series of "Rewind Edition" Pringles cans.
1996–2002
Mr. Pringles' rosy cheeks and visible mouth disappeared in late-1996.
1999 (prototype)
2002–2009
Between January and September 2002, the eyebrows were dropped and a red bow tie was added, plus a new lowercase wordmark was introduced. Mr. Pringles' hairstyle was also changed. This logo is still used on Snack Stacks containers.
2009–2020 (United States), 2009–present (international)
In 2009, a more jazzed up version of Mr. Pringles was launched with an updated wordmark and the "i" now dotted with a chip/crisp. The logo got replaced in the United States, Oceania and parts of Asia in 2020; in Europe in 2021 and in Latin America in 2022. However, it is still used in Canada and parts of Asia.[1]
2020–2021 (United States)
In December 2020, Pringles unveiled a simplified logo in the United States. Mr. Pringles' design was simplified with his hair removed, his eyebrows were brought back, the white pupils was removed from the eyes, and the bowtie was minimalized and made sharper. The 2009 wordmark remains, but the proportion has been slightly tweaked. The logo was often seen on a non-white background. This logo received generally negative feedback from critics and fans.
2021–present
An alternate variant of the US 2020 logo with a wordmark instead based on the first three Pringles logos from 1967, 1986 and 1996 with his bowtie removed was revealed on December 31 via social media by Pringles Taiwan.[2] It began rolling out in early 2021. On September 21 2021, it was announced that the logo would also start rolling out across Europe.[3]
This logo is currently used in Australia, China, Hong Kong, India, Indonesia, Ireland, Japan, Latin America, Malaysia, New Zealand, Romania, Russia, South Korea, Taiwan, Thailand, Ukraine and the United Kingdom. It is often seen on a red background.
In late 2021, this logo started appearing on packages of Pringles in the US.
References
