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Pro Arena is a Romanian men’s interest TV channel, formerly a sports TV channel. It is owned by Central European Media Enterprises (a subsidiary of the Czech holding company PPF Group) which owns the national channel Pro TV and other Pro-branded channels in Romania and Moldova, including this channel. It was originally launched as TV Sport on July 27, 2003, then was renamed to Sport.ro in 2007, before a second renaming to Pro X in 2017 as part of a large-scale rebranding before being rebranded again to Pro Arena in 2022.
Pro Arena was launched as TV Sport on July 27, 2003. In March 2007, Pro TV SA bought the channel from Romanian businessman Silviu Prigoană.
On June 1, 2007, TV Sport rebranded to Sport.ro.
On August 28, 2017, Sport.ro was renamed to Pro X and introduced a new logo and look along with the other Pro TV channels. Filson Pro, designed by the French type foundry Mostardesign, is the on-screen typeface. This rebrand was similar to that of Czech sister broadcaster TV Nova’s channels, which took place on February 4, 2017.
On March 7, 2022, it was announced through a spot broadcast on Pro TV that Pro X would become Pro Arena soon.
This logo was soft-launched on March 18 only on the website, along with Acasă. It later launched on April 4, 2022.
|Part of PPF Group