Pro TV is the leading TV channel in Romania by viewership; its main competitors are Antena 1 and Kanal D. It is owned by Central European Media Enterprises, a European subsidiary of Warner Media. It used practically the same logo style from its launch in 1995 until 28 August 2017, when CME rebranded all its Romanian channels with the Pro brand and introduced a new logo scheme.
PRO TV was first named Canal 31, was launched on 1993.
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On December 1, 1995, Canal 31 became PRO TV.
In 2006, Pro TV was the first Romanian channel to launch an HD feed, thereby making it one of the first HD channels in Europe. Competitor Antena 1 launched an HD feed only after ten years, in 2016, when most leading European TV channels had already gone HD.
The logo was straightened.
The Pro TV logo was now put inside a blue square box, and the bevels and glossy effects were removed.
The well-known red-green-blue stripes were removed; the logo was now completely white.
Pro TV and its sister channels underwent a major rebranding on 28 August 2017. This rebrand was similar to that of Czech sister network TV Nova on 4 February 2017, as all channels were unified under the Pro brand (as was the case in the Czech Republic with the Nova brand). Acasă, Acasă Gold and Sport.ro were rebranded to Pro 2, Pro Gold and Pro X, respectively (in a similar fashion as Nova 2 and Nova Gold in the Czech Republic).
Pro TV dropped its dated-looking 22-year-old logo for the first time in its history, and it and its sister channels introduced a new logo scheme and graphics package that feature an interpunct (•). The new corporate typeface is Filson Pro, which has similarities with TV Nova’s Organica typeface.
Pro TV SRL
Online only channels
| Parent: Warner Media (AT&T) (75%)
Current television channels:
Bulgaria: Television: bTV (HD) | bTV Cinema (HD) | bTV Comedy (HD) | bTV Action (HD) | bTV Lady (HD) | RING (HD)