Logopedia
Register
Advertisement
1851–1853 1853–1859 1859–1875 1875–1882
1851–1853 1853–1859 1859–1875 1875–1882
1882–1890 1890–1930 1930–1989 1989–1998
1882–1890 1890–1930 1930–1989 1989–1998
1944–1953 1953–1989 1989–1992 1992–2002 2002–present 2013–present
1944–1953 1953–1989 1989–1992 1992–2002 2002–present 2013–present

The Procter & Gamble Company, abbreviated as P&G, is an American multinational corporation that manufactures consumer products in categories including personal care, personal hygiene and home care. It is one of the largest consumer-products companies in the world, along with Unilever, Nestlé, Reckitt and others.

1944–1953[]

P AND G

1953–1989[]

Procter & Gamble 1953
Designer:  Unknown
Typography:  Unknown
Launched:  August 28, 1953

1989–1992[]

Procter & Gamble (1989 Wordmark)
Designer:  Unknown
Typography:  Univers
Launched:  1989

1992–2002[]

P&G logo old

The logo was updated in 1992, however, the Philippines still used the 1989 logo until 2001.

2002–present[]

Procter and Gamble Logo

2013–present[]

Designer:  Landor Associates
Typography:  Unknown
Launched:  May 21, 2013

P&G introduced an alternative logo in May 2013 to commemorate its 175th anniversary. It places the existing P&G wordmark in a circle with a crescent moon, paying homage to its historic Moon and Star logos, and is used in conjunction with the wordmark-only logo from 2002.

Moon and Star[]

1851–1853[]

PG 1851

1853–1859[]

PG 1853

1859–1875[]

PG 1859

1875–1882[]

1875

1882–1890[]

1882

1890–1930[]

Procterre
Logopedia InfoWhite BETTER LOGO NEEDED

1930–1989[]

Moon-and-Star-Logo-1930
Logopedia InfoWhite SVG NEEDED

1989–1998[]

Procter and Gamble - Star and Moon (1989)

In 1989, Procter & Gamble first began using the blue P&G wordmark in the Univers font (along with the last moon-and-stars logo) on advertisements in an attempt to quell rumors of the logo having Satanic undertones; with some rumors expanding the claim to suggest P&G was linked to the Church of Satan (rumors that would continue to surface on occasion long after the moon-and-stars logo was retired in 1998).

External links[]


Advertisement