Logopedia
Logopedia
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Homecenters Peruanos S.A., also known as Promart Homecenter and commonly called simply as Promart, is the chain of home improvement and construction stores owned by Intercorp.

2011–2021[]

2011–2019[]

Promart 2011

The first Promart logo was a thick round line folded in three parts to form the roof of the house and the fireplace and a rounded horizontal straight line, both orange and on the right, the word "PROMART" in black or orange in some cases and in thick typography and below the word "HOMECENTER" separate, also in black or sometimes orange and in a light typeface.

Occasionally it appeared on an orange background and the house and the second word of the name are white (although sometimes the main logo is in white).

2019–2021[]

Promart 2019

On September 12, 2019, Promart renewed its corporate image, which is the same, with the difference that the word "HOMECENTER" is larger than the Promart logo.

2021-present[]

Promart 2021

On September 9, 2021, the chain completely renewed its logo.

The abstraction of the house is now less wide, with the floor farther from the ceiling and with the top tip of the aforementioned element more rounded.

The wordmark PROMART is the same as the previous two logos.

Below, the word HOMECENTER goes back to the wordmark mentioned above instead of the entire logo and changes its typeface to the typeface family Sublima, used since then by the chain.

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