Proximus is the largest telecommunications company in Belgium. Until 2014 it operated as a subsidiary of Belgacom, after which it introduced its own brand. Its competitors are Orange (formerly Mobistar) and Telenet (including its mobile network operator Base).
1994–2006[]
Designer:
Minale Design Strategy
Typography:
Unknown
Launched:
1994
2006–2014[]
2014–present[]
Designer:
Saffron Brand Consultants
Typography:
Custom wordmark
Launched:
October 2014
After Proximus took over Belgacom’s services, it introduced a new logo and corporate identity in October 2014, incorporating Proximus’ purple and Belgacom’s teal. A custom typeface was also introduced.
