Prva (The First) is a Serbian terrestrial commercial television channel, that launched in 2006 as Fox Televizija. Initially owned by News Corporation, it was acquired by Greece’s Antenna Group in late 2009 and renamed to Prva afterwards, before being acquired by Kopernikus Corporation in 2018 along with other Prva-branded channels and O2.TV (now called B92).
Fox Televizija[]
2006–2010[]
Designer:
Unknown
Typography:
DIN 1451 ("Televizija") Various (idents)
Launched:
October 6, 2006
Fox inherited some of the frequencies previously used by RTV BK Telecom that shut down earlier in 2006. Experimental broadcasts began in early October, with the first actual program being shown on October 9. The TELEVIZIJA wordmark was scarcely used after late 2006 on-air, itself being featured as part of the on-screen bug during experimental broadcasts before late into autumn that same year.
The logo was soft-launched on teasers advertising the rebrand, that began to air on Fox in mid-2010. After renaming to Prva the channel adopted a 3-note tune used on its idents, itself in turn also used by ProSieben at the time; the channel's idents were also heavily based off the aforementioned German channel. A modified pixelated variant is still in use on teletext.
The logo's introduction was teased on-air and soft-launched in late August 2015 on billboards, as well as through an on-air countdown on top left corner, that appeared on August 30. The countdown ran on-air until September 1 that year at 18:00, which is when the new logo premiered on-screen through a 10-second countdown. However, the logo unexpectedly appeared on-screen for a few seconds during an ident that day at 13:11.
2020–2021[]
SVG NEEDED
Designer:
In-house
Typography:
Helvetica (modified) Gotham (certain idents)
Launched:
September 20, 2020
On the tenth anniversary of broadcasting under this name, a new look was introduced with the 2015 logo remaining intact, now in a slightly metallic look. On-screen, the logo is in grayscale but is opaque; the bug has been retained even after the logo was reverted to the 2015 one the next year.
Prva[]
2023–present[]
Designer:
In-house
Typography:
FF Good Pro
Launched:
September 11, 2023
On September 4, 2023, Prva revealed a new logo, introduced on September 11 at 18:00 CEST. The rebranding also affected all of its six sister cable channels, that have continued to use pre-2015 (despite some channels launching after 2015) branding elements, even after they were retired on the main channel that year. After the rebrand, the full name of the channel was officially shortened to Prva Televizija, dropping the Srpska moniker that has been in use since 2010. Its Montenegrin counterpart received the logo two weeks later.
Not only the rebranding was applied to the channel as a whole, but certain programs, such as Vesti, Jutro and 150 minuta, were also overhauled.
