Puls 4 Austria was launched on June 21, 2004 as PULS TV. Its first logo consists of six orange balls who are enlarged a bitter with the sixth orange ball is too small. Below the six orange balls appears the word Puls TV in matrix typeface.
On January 28, 2008, the channel was renamed to Puls 4 and launched a new look.
In December 2015, Puls 4 Austria introduced a new logo which removes away the word "PULS" and remains only the symbol which is the number 4 in a pink square. This is the final set of idents to be aired before the station got its current logo and besides, this logo is short-lived for 10 months.