This page only shows primary logo variants. For other related logos and images, see:
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| 1948 | 1948–1968 | 1951–1968 | 1958–1968 | 1968–1970 | 1970–1974 |
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| 1974–1976 | 1976–1978 | 1978–1980 | 1980–present | 1980–1988 | 1988–present |
Puma SE is a German athletic apparel and footwear company based in Herzogenaurach. It is one of the world's largest sportswear brands, with a global presence.
Puma's roots go back to 1924, when brother Adolf "Adi" and Rudolf "Rudi" Dassler formed a company called Gebrüder Dassler Schuhfabrik to create shoes. After years of disagreements, the brothers parted ways in 1948. Rudi formed Puma the same year, while Adi formed Adidas in 1949.
Rudolf Dassler Sportschuhfabrik (Ruda)[]
1948[]
Initially, the company was known as Rudolf Dassler Sportschuhfabrik, or Ruda.
Puma[]
1948–1968[]
The name of the company was quickly changed to Puma a few months later. This logo depicts a puma, the company's namesake, leaping in a letter D for "Dassler".
1951–1968[]
1958–1968[]
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1968–1970[]
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1970–1974[]
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1974–1976[]
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1976–1978[]
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SVG NEEDED |
1978–1980[]
1980–present[]
1980–1988[]
A variant of the 1980 logo with the formstrip inside the wordmark was used in the 1980s.
1980–present[]
See also[]
External links[]
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Puma |
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| Current brands: Alexander McQueen (McQ) | Balenciaga | Bottega Veneta | Boucheron | Brioni | Creed1 | Dodo | Girard-Perregaux | Gucci | Pomellato | Puma (15.7%)2 | Qeelin | Saint Laurent | Christopher Kane | Tomas Maier | Ulysse Nardin Former brands: 1Pending sale to L'Oréal Groupe  |