Puma SE is a German athletic apparel and footwear company based in Herzogenaurach. It is one of the world's largest sportswear brands, with a global presence.
Puma's roots go back to 1924, when brother Adolf "Adi" and Rudolf "Rudi" Dassler formed a company called Gebrüder Dassler Schuhfabrik to create shoes. After years of disagreements, the brothers parted ways in 1948. Rudi formed Puma the same year, while Adi formed Adidas in 1949.
Rudolf Dassler Sportschuhfabrik (Ruda)[]
1948[]
Initially, the company was known as Rudolf Dassler Sportschuhfabrik, or Ruda.
Puma[]
1948–1968[]
The name of the company was quickly changed a Puma a few months later.