PyeongChang 2018

Emblems • Assets • Torch Relays • Pictograms • Other



2010	2010–2011	2011–2013	2013–2018	2014–2018

The 2018 Winter Olympics (officially the XXIII Olympic Winter Games) and 2018 Winter Paralympics (officially the XII Paralympic Winter Games), commonly known as PyeongChang 2018, were two international multi-sport events that took place respectively from 9 to 25 February 2018 and 9 to 18 March 2018 in Pyeongchang, South Korea.

Bidding & Interim[]

2010[]

The logo for PyeongChang's 2018 Olympic application was revealed on 14 January 2010 in Seoul by Yang-ho Cho and Jin-sun Kim, chairmen of the bid committee.

"The logo shows the spectacular winter scenery of PyeongChang with snowing on the mountains. The dynamics of Olympics and the challenge spirit to victory was represented by the gushing curve. It implies the strong will to win the bid with the curve symbolizing a snowboard and slope of winter sports."

- PyeongChang 2018 news article

2010–2011[]

In June 2010, the IOC declared that all three applicants had become candidate cities. The logos were updated, and the Olympic rings were added.

2011–2013[]

Olympics[]

2013–2018[]

Designer:

Ha Jong-Joo

Typography:

Unknown

Launched:

3 May 2013

On 3 May 2013, the official logo of the Olympic Winter Games PyeongChang 2018 was revealed and was created by Ha Jong-Joo.

The logo is an abstract motif inspired by Hangul, the alphabet of the phonetic Korean language. It is composed of the first consonants of the name of the host city, PyeongChang.

The 'ㅍ'(P) is the first consonant of the first syllable, Pyeong. It also symbolises the open square where the celebration of athletes and winter sports will take place.
The 'ㅊ'(Ch) is the first consonant of the second syllable, Chang. It symbolises the natural environment of snow and ice, and the stellar achievements of the athletes - the stars of the Games.
The colours reflect the Olympic Flag, and they also represent the five traditional colours of Korea.