Rajawali Citra Televisi Indonesia (abbreviated as RCTI) is the first privately-owned television channel in Indonesia, launched on August 24, 1989. RCTI was also the first television network in Indonesia to re-air television commercials for the first time since TVRI stopped providing ad-breaks in 1981.
RCTI was founded in 1987 and began its broadcast on November 13, 1988, using a cable-based set-top box system. The station was officially launched on August 24, 1989, as a pay television network in Jakarta. One year later, it started to broadcast free-to-air. In 1991, RCTI expanded to Bandung and finally began to air nationwide around 1993.
During its early broadcast, RCTI's on-air bug was a simple text until the early 1990s, when it started to use the full logo. It was placed on the right top with the exception of relaying TVRI's news programs, including Dunia Dalam Berita, the logo was moved to the left top.
On August 24, 1993, the logo was slightly updated by reducing its stripes from eleven to seven (including the red ones), which had launched along with new idents. The former two were still used as a corporate and off-air logo until 2000.
The most familiar and long-lived logo of RCTI was launched during the 11th-anniversary celebration of RCTI called Satu Indonesia Satu, on August 24, 2000. It retained the blue and red color as well as the Rajawali (Hawk in Indonesian) head. However, the whole logo was simply redrawn, thus making all stripes removed.
Subsequently, the on-air bug position was moved from the right top to the left top. In 2003, RCTI started to broadcast in 24 hours.
On May 20, 2015, during Indonesia's National Awakening Day (Hari Kebangkitan Nasional), all of MNC Group subsidiaries, including RCTI, straightened their logo. It was the first major change after 15 years.