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RTL 4 is the flagship channel of RTL Nederland, the largest commercial TV broadcaster in the Netherlands and a subsidiary of the RTL Group. It was founded in 1989 as RTL Veronique in before adopting its current name in 1990. It has a generalist approach compared to the youth-oriented RTL 5, the male-oriented RTL 7 and the female-oriented RTL 8.
The network was officialy launched on 2 October 1989 as RTL Veronique.
RTL4 got a new look in 1998, created by Pittard Sullivan.
In 2005, a new logo scheme was introduced by RTL Nederland, encompassing the entertainment channels RTL 4, RTL 5, RTL 7 and RTL 8; the business news block RTL Z; and the web portal RTL.nl (which has since been merged into RTL XL). These logos lasted until 2012–2013.
On 26 August 2013, RTL 4 underwent a rebranding, introducing its current logo and graphics package designed by the Amsterdam-based agency Fin Design. The logo consists of a number 4 made of four segments that animate like blocks, similar to the British Channel 4. FF Sero is the on–screen typeface.
The parent company RTL Nederland rebranded in 2016, adopting a new RTL wordmark that was first introduced by RTL Nieuws during its May 2014 rebrand. Accordingly, RTL 4 updated its logo to reflect the new wordmark. However, the 2013 graphics remain unchanged. All the other channels and properties of RTL Nederland (with the exception of the video-on-demand service RTL XL) had followed suit by mid-2017.
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