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RTL 4 is the flagship channel of RTL Nederland, the largest commercial TV broadcaster in the Netherlands and a subsidiary of the RTL Group. It was founded in 1975 as Veronica and renamed to RTL Veronique in 1988 before adopting its current name in 1990. (The Veronica name is now used by a competitor.) It has a generalist approach compared to the youth-oriented RTL 5, the male-oriented RTL 7 and the female-oriented RTL 8.
The original Veronica Omorep was launched in September 1975 by the Veronica Omroep Organisatie.
Last logo used during RTL's takeover of the network and planned relaunch. The Veronica brand later were revitalized twice, in 1995 by Holland Media Group as what is now known as RTL 7, and in 2003 as a current TV channel and brand owned by Talpa Media.
The network was relaunched on 2 October 1989 as RTL Veronique.
RTL4 got a new look in 1998, created by Pittard Sullivan.
In 2005, a new logo scheme was introduced by RTL Nederland, encompassing the entertainment channels RTL 4, RTL 5, RTL 7 and RTL 8; the business news block RTL Z; and the web portal RTL.nl (which has since been merged into RTL XL). These logos lasted until 2012–2013.
On 26 August 2013, RTL 4 underwent a rebranding, introducing its current logo and graphics package designed by the Amsterdam-based agency Fin Design. The logo consists of a number 4 made of four segments that animate like blocks, similar to the British Channel 4. FF Sero is the on–screen typeface.
The parent company RTL Nederland rebranded in 2016, adopting a new RTL wordmark that was first introduced by RTL Nieuws during its May 2014 rebrand. Accordingly, RTL 4 updated its logo to reflect the new wordmark. However, the 2013 graphics remain unchanged. All the other channels and properties of RTL Nederland (with the exception of the video-on-demand service RTL XL) had followed suit by mid-2017.
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