RTL Nieuws, Dutch for RTL News, is the news division of RTL Nederland, the Netherlands’ leading commercial TV broadcaster. It has all-day newscasts on the flagship RTL 4 channel, as well as rolling news on RTL Z, a dedicated business news channel.

Its main competitors are NOS Journaal on the public NPO channels, and Hart van Nederland on SBS 6.

RTL Veronique Nieuws

1989–1990

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1990

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RTL 4 Nieuws

1990–1991

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1991–1992

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1992–1995

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RTL V Nieuws

1993–1994

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RTL 5 Nieuws

1994–1995

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RTL Nieuws

1995–1997

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1997–1998

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1998–2003

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2003–2005

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2005–2014

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In 2007, RTL Nieuws introduced a new graphics package based on a spinning globe, similar to the December 2005 rebrand of public newscast NOS Journaal.

2014–present

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RTL Nieuws underwent a major rebrand on 5 May 2014 at 19:30, introducing a new modern set design, graphics package and musical score. They were designed by Mark Porter Associates and Smörgåsbord Studio, with the theme music composed by Universal Everything, and the signature jingle by Martijn Schimmer. This came nine months after the rebrand of RTL 4 on 26 August 2013.

The main graphical elements are long lines cutting across the screen and bending at right angles to form the RTL wordmark. These lines are used as a frame to show content. This is against a backdrop of a skyline, with different variations for daytime and nighttime news. A custom version of the popular Graphik font by Commercial Type was designed for use in the on-air identity.

  • Playlists with intros and graphics (1, 2 and 3)

This RTL wordmark was introduced by RTL Nieuws in 2014, then extended to RTL Nederland’s corporate identity in 2016 (also designed by Mark Porter and Smörgåsbord). By 2017, all the RTL Nederland channels and properties featured this logo (except the video-on-demand service RTL XL). However, it is not used by the RTL Group outside of the Netherlands.


RTL_Nieuws_case_study

RTL Nieuws case study

Design process.



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