RTL Zwei

This article is about the German television channel. For the Hungarian channel, see RTL II (Hungary). For other uses, see RTL2.

1993–1996	1996–1999	1999–2002	2002–2009	2009–2011	2011–2015	2015–present

RTL II, originally launched in 1993 as RTL2 and often referred to as such, is a German free-to-air television channel that targets a youth demographic, compared to flagship channel RTL. Unlike the other German RTL channels, RTL II is not entirely owned by RTL Group, but is a joint venture with Bauer Media Group, The Walt Disney Company and Tele München Gruppe.

RTL II was originally the second-most popular channel of the RTL network in Germany (which is today called Mediengruppe RTL Deutschland), but it has since lost that title to VOX, which, along with the flagship RTL, competes for viewership with ProSiebenSat.1 Media’s flagship channels ProSieben and Sat.1.

RTL II places its logo in the bottom right corner of the screen (like RTL’s news channel n-tv), unlike the other German RTL channels, which use the top left corner.

RTL2

1993–1996

RTL2 started broadcasting in March 1993. The original look for RTL2 was created by Novocom in the United States; a similar logo was used by CBS affiliate KGAN from 1993 to 2004.

1996–1999

RTL2 was given a makeover on 6 April 1996.

On-screen logo.

RTL II

1999–2009

Since its renaming to RTL II in 1999, the channel’s logo has consisted of two vertical lines in a circle resembling a pause symbol, with the word RTL below it, reflecting its youth-oriented positioning.

1999–2002

2002–2009

2009–present

Since 2009, the II symbol has been placed in a filled-in circle, rather than in a ring.

2009–2011

RTL II got a new logo and look on 28 June 2009. The English slogan It‘s fun was introduced, which lasted until 2016.

• DWDL.de (1 and 2)
• Presseportal
• Designbote

HD logo (2010–2011).

The HD channel was launched in December 2010, the same month that the newly-launched Sixx from the competing ProSiebenSat.1 network launched its HD feed.

• DWDL.de (German)

2011–2015

RTL II received another new look on 10 August 2011. This graphics branding contained several glowing 3D elements.

• The Branding Source (English) (contains links to other websites covering the rebrand)

HD logo (2011–2015).

2015–present

RTL II received a new set of idents and bumpers on 2 February 2015 that replaced the previous glossy 3D look with a flat, multicoloured look. The graphics were designed by Mehappy, a Munich-based branding agency. The on-screen typeface continues to be Helvetica Neue, which was introduced in 2009.

Rivaling channel ProSieben rebranded ten days later, on 12 February, with a new graphics package.

• The Branding Source (English)
• DWDL.de (German)
• W&V (German)
• Mehappy

HD logo (2015–present). Violet version.

Logo with violet and pink stripes.

Logo with yellow and orange stripes.

On 2 May 2016, the slogan It’s fun. from 2009 was retired and replaced by Zeig mir mehr! (meaning Show me more!). The other idents and bumpers remain unchanged.

• DWDL.de (German)

Slogan It’s fun (2015–2016). Yellow and blue version.

Slogan It’s fun (2015–2016). Violet and pink version.

Logo with slogan Zeig mir mehr (2016–present).
Yellow and blue version.