RTL Zwei (stylised as RTLZWEI; Zwei is German for two) is a youth-oriented free-to-air television channel in Germany. It was originally launched in 1993 as RTL2 and known from 1999 to 2019 as RTL II (though it was often called RTL2). Unlike most other German RTL channels, RTL Zwei is not entirely owned by RTL Group but is a joint venture with Bauer Media Group, The Walt Disney Company and Tele München Gruppe.
RTL Zwei was originally the second-most popular channel of Mediengruppe RTL Deutschland, after RTL Television, but VOX has since overtaken it. RTL, VOX and RTL Zwei largely compete for viewership with ProSiebenSat.1 Media’s main channels, ProSieben, Sat.1 and kabel eins.
RTL Zwei places its logo in the bottom right corner of the screen (like RTL’s news channel n-tv), unlike the other German RTL channels, which use the top left corner.
RTL2 was given a makeover on 6 April 1996. Its new Identity was made by NX World.
Since its renaming to RTL II in 1999, the channel’s logo consisted of two vertical lines in a circle resembling a pause symbol, with the word RTL below it, reflecting its youth-oriented positioning.
From 2009 to 2019, the II symbol was placed in a filled-in circle, rather than in a ring.
RTL II got a new logo and look on 28 June 2009. The English slogan It‘s fun was introduced, which lasted until 2 May 2016.
- DWDL.de (German)
RTL II received another new look on 10 August 2011. This graphics package contained several glowing 3D elements.
- The Branding Source (English) (contains links to other websites covering the rebrand)
RTL II received a new graphics package on 2 February 2015 that replaced the previous glossy 3D look with a flat, multicoloured look. The graphics were designed by Mehappy, a Munich-based branding agency. The on-screen typeface continues to be Helvetica Neue, which was introduced in 2009.
Competitor ProSieben rebranded ten days later, on 12 February, with a new graphics package.
On 2 May 2016, the slogan It’s fun. from 2009 was retired and replaced by Zeig mir mehr! (meaning Show me more!). The rest of the graphics package remained unchanged.
- DWDL.de (German)
On 7 October 2019, RTL II was renamed to RTL Zwei (stylised as RTLZWEI) and introduced a new graphics package, designed by Mehappy (as in 2015). The pause symbol from the previous logos is now enclosed inside an open square frame, rather than a circle. The word zwei is written in full for the first time in the history of the channel.
The channel continues to use the Helvetica Neue font that has been used since 2009, as well as the slogan Zeig mir mehr!, introduced in 2016.
All links in German unless specified.
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