2025–present[]

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Racing Around the World is ongoing brand campaign launched by Sega on May 21, 2025 to promote Sonic Racing: CrossWorlds with Red Bull collaboration.[1] The campaign is tied to different media releases in the franchise including Sonic Speed Simulator, Sonic Rumble, Sonic Forces: Speed Battle, Chao Tales shorts and Sonic the Hedgehog: Blue Racer manga, as well racing-inspired brand partnerships with other companies and properties such as Asphalt Legends Unite, and McLaren Racing.[2][3]
References[]
- ↑ SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World”. Sega of America (May 22, 2025). Archived from the original on July 14, 2025. Retrieved on July 14, 2025.
- ↑ Racing Around the World. Gameloft (May 28, 2025). Archived from the original on June 1, 2025. Retrieved on July 14, 2025.
- ↑ McLaren Racing and SEGA® announce partnership with Sonic the Hedgehog™. Sega of America. Archived from the original on July 14, 2025. Retrieved on July 14, 2025.
External links[]
| A Sega and Sonic Team franchise Main-line console video games Features Live-action/CGI feature franchise1 Printed media Miscellaneous: 1 Produced and distributed by Paramount Pictures. |

