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2025–present[]

Racing Around the World Logo
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Racing Around the World is ongoing brand campaign launched by Sega on May 21, 2025 to promote Sonic Racing: CrossWorlds with Red Bull collaboration.[1] The campaign is tied to different media releases in the franchise including Sonic Speed Simulator, Sonic Rumble, Sonic Forces: Speed Battle, Chao Tales shorts and Sonic the Hedgehog: Blue Racer manga, as well racing-inspired brand partnerships with other companies and properties such as Asphalt Legends Unite, and McLaren Racing.[2][3]

References[]

  1. SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World”. Sega of America (May 22, 2025). Archived from the original on July 14, 2025. Retrieved on July 14, 2025.
  2. Racing Around the World. Gameloft (May 28, 2025). Archived from the original on June 1, 2025. Retrieved on July 14, 2025.
  3. McLaren Racing and SEGA® announce partnership with Sonic the Hedgehog™. Sega of America. Archived from the original on July 14, 2025. Retrieved on July 14, 2025.

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