RadioShack is an American consumer electronics brand originally created as such a chain of stores in 1921 under the name "The Radio Shack Corporation."
It owns an e-commerce store for the distribution of its products that is owned by Retail Ecommerce Ventures Inc., which acquired the brand's assets through its former owner, Standard General.
The Radio Shack Corporation[]
1921-1946[]
BETTER LOGO NEEDED
1946–1951[]
BETTER LOGO NEEDED
This logo was used on signage at its flagship store in Boston.
Radio Shack Corporation[]
1951–1956[]
Designer:
Unknown
Typography:
Futura Bold Condensed Futura Medium
Launched:
1951
1956–1960[]
This logo was the first time that the brand used its initials.
1960–1963[]
BETTER LOGO NEEDED
Designer:
Unknown
Typography:
Custom
Launched:
1960
1963–1965[]
Designer:
Unknown
Typography:
Microgramma
Launched:
1963
Radio Shack was acquired by the Tandy Corporation in 1963.
Radio Shack[]
1965–1972[]
1965-1970[]
Designer:
Unknown
Typography:
Custom
Launched:
1965
1970-1972[]
Designer:
Unknown
Typography:
Custom
Launched:
1970
1972–1995[]
Designer:
Unknown
Typography:
Custom
Launched:
April 1972
In the United States, this logo was replaced in March 1990 and reinstated in August 1993 (see below). Despite this, it remained in international use until 1995. This logo has reappeared in recent years in nostalgic contexts. In the 2016 Netflix series Stranger Things, and recently in the 2019 film Captain Marvel. For the brand's 100th anniversary in 2021, the Mexican RadioShack chain used it in some advertisements.
1972[]
Designer:
Unknown
Typography:
Custom
Launched:
1972
This was seen on some advertising and literature produced by Radio Shack in 1972.
1990-1993 (USA)[]
Designer:
Unknown
Typography:
Custom
Launched:
March 18, 1990
This logo was introduced in the United States in conjunction with the "America's Technology Store" campaign, marking the chain's shift to selling higher-end electronics in a bid to compete with stores like Circuit City. The previous logo would be reinstated in mid-August 1993.
On August 9, 1995, RadioShack announced a modernized corporate identity alongside a joint advertising campaign with IBM, focusing on their Aptiva and ThinkPad product lines, and offering computer repairs for IBM product owners. This
2003–2013 (USA), 2011–2016 (some countries)[]
Designer:
Unknown
Typography:
Monotype Bodoni Bold Frutiger Black
Launched:
2003
This logo would be used by some international franchisees in the early-to-mid 2010s.
2009[]
Designer:
Unknown
Typography:
Monotype Bodoni Bold Frutiger Black Neue Helvetica 97 Condensed Black
Launched:
August 2009
In August 2009, RadioShack used the name "The Shack" (despite keeping the original name on top). The campaign increased sales of mobile products, but at the expense of its core components business. It was rebranded back as "RadioShack" thereafter.
2013–present[]
2013–2015, 2023-present[]
Designer:
Verlander Design
Typography:
Gotham Black Frutiger Black
Launched:
July 1, 2013
This logo is still used internationally.
2015–2020 (USA), 2015-present (Mexico and packaging)[]
Designer:
Unknown
Typography:
Gotham Black Frutiger Black
Launched:
2015
This logo, created in response to the merger of RadioShack Corporation with Standard General Holdings, reintroduced the 1995 wordmark.
Although it is no longer used as the US chain's main logo, it is used by the Mexican subsidiary, and is still visible on the chain's products.
2020–present (online, USA)[]
Designer:
Unknown
Typography:
Gotham Black Frutiger Black
Launched:
2020
The 2013 logo was reintroduced in 2020 as part of RadioShack's website overhaul for that year.
