RadioShack is an American consumer electronics brand originally created as such a chain of stores in 1921 under the name "The Radio Shack Corporation."
It owns an e-commerce store for the distribution of its products that is owned by Retail Ecommerce Ventures Inc., which acquired the brand's assets through its former owner, Standard General.
The Radio Shack Corporation[]
1921-1946[]
Designer:
Unknown
Typography:
Cooper Black Regular (RADIO-SHACK) Minion Pro Bold (tagline)
Launched:
Unknown
1946–1951[]
Designer:
Unknown
Typography:
Custom (RADIO SHACK) Futura Heavy (CABLE ADDRESS - RADIOSHACK) Oswald Medium (address)
Launched:
Unknown
This logo is a signage used by the brand in its flagship store in Boston, USA. This is also the first logo to display the full franchise name, although the part of "Corporation" is cut off by a dot (Corp.)
Radio Shack Corporation[]
1951–1956[]
Designer:
Unknown
Typography:
Futura Bold Condensed (RADIO SHACK) Futura Medium (CORPORATION)
Launched:
Unknown
In the 1950s, the brand removed the pronoun "The" from the name, leaving a name almost similar to that of its old parent company.
1956–1960[]
This logo was the first time that the brand used its initials.
1960–1963[]
Designer:
Unknown
Typography:
Acta Display Black (Radio Shack)
Launched:
Unknown
1963–1965[]
Designer:
Unknown
Typography:
Eurostile
Launched:
Unknown
Radio Shack was acquired by the Tandy Corporation in 1963.
Radio Shack[]
1965–1972[]
1965-1970[]
Designer:
Unknown
Typography:
Custom
Launched:
Unknown
1970-1972[]
Designer:
Unknown
Typography:
CA Magic Hour
Launched:
Unknown
1972–1996[]
Designer:
Unknown
Typography:
Custom
Launched:
April 1972
In the United States, this logo was replaced in March 1990 and reinstated in August 1993 (see below). Despite this, it remained in international use until 1995. This logo has reappeared in recent years in nostalgic contexts. In the 2016 Netflix series Stranger Things, and recently in the 2019 film Captain Marvel. For the brand's 100th anniversary in 2021, the Mexican RadioShack chain used it in some advertisements.
1972[]
Designer:
Unknown
Typography:
Custom
Launched:
Unknown
This was used for only six months as an alternate logo, from May to November of 1972.
1990-1993[]
Designer:
Unknown
Typography:
Custom
Launched:
March 18, 1990
This logo was introduced in the United States in conjunction with the "America's Technology Store" campaign, marking the chain's shift to selling higher-end electronics in a bid to compete with stores like Circuit City. The previous logo was reinstated in mid-August 1993.
Prima Serif Bold (modified) (R) Frutiger Black (RadioShack)
Launched:
August 9, 1995
On August 9, 1995, RadioShack announced a modernized corporate identity alongside a joint advertising campaign with IBM, focusing on their Aptiva and ThinkPad product lines, and offering computer repairs for IBM product owners.
2003–2013 (USA), 2011–2016 (some countries)[]
Designer:
Unknown
Typography:
Prima Serif Bold (modified) (R) Frutiger Black (RadioShack)
Launched:
Unknown
This logo was only used by international franchises between 2011-2014, with some using it until 2016.
2009[]
Designer:
Unknown
Typography:
Prima Serif Bold (modified) (R) Frutiger Black (RadioShack) Neue Helvetica Paneuropean 97 Condensed Black (THE SHACK)
Launched:
Unknown
In August 2009, RadioShack used the name "The Shack" (despite keeping the original name on top). The campaign increased sales of mobile products, but at the expense of its core components business. It was rebranded back as "RadioShack" thereafter.
2013–present[]
2013–2015, 2023-present[]
Designer:
Verlander Design
Typography:
Frutiger
Launched:
July 1, 2013
This logo is still used internationally.
2015–2020 (USA), 2015-present (Mexico and packaging)[]
Designer:
Unknown
Typography:
Frutiger
Launched:
Unknown
This logo, created in response to the merger of RadioShack Corporation with Standard General Holdings, reintroduced the 1995 wordmark.
Although it is no longer used as the US chain's main logo, it is used by the Mexican subsidiary, and is still visible on the chain's products.
2020–2023 (online, USA)[]
Designer:
Unknown
Typography:
Frutiger
Launched:
Unknown
The 2013 logo was reintroduced in 2020 as part of RadioShack's website overhaul for that year.
