Radio Noordzee is a Dutch commercial radio station of Talpa Network, launched on 1 April 2025. The station shared the same name from its defunct Dutch pirate radio station, Radio Noordzee Internationaal which was active from January 23rd, 1970 to August 31st, 1974.
The station had went through many iterations in the past and was revived by Talpa in early 2025, focusing fully on Dutch-language music.
Radio Noordzee Nationaal (first era)[]
1992-199?[]
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On July 13th, 1992, Strengholt launched Radio Noordzee Nationaal after obtaining its license a government license to broadcast via cable. The station had an 'all Dutch music' format, but on April 1994, when they expanded its presence on FM, the format was expanded to include foreign-language hits into their playlist, although Dutch-language music are still prioritized.
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Radio Noordzee (first era)[]
199?-1999[]
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In the late 90s, Radio Noordzee Nationaal's FM frequencies was relocated to 102 FM, resulting in a decline in audience figures. To make up for the losses and to improve the overall impression, they had changed the name to Radio Noordzee.
Noordzee FM[]
1999-2003[]
On 4 January 1999, the name was changed again, this time to Noordzee FM. They also changed their format to Adult Contemporary, leaning towards softer music and fewer presentations, similar to rival Sky Radio's format.
On October 23rd, 2002, Talpa Radio acquired Radio Noordzee from Strengholt Holding and SBS Broadcasting for €20 million. Later on February 2003, Noordzee FM, changed formats again to include upbeat music and introduced morning and afternoon shows in the schedules. A new slogan "Altijd muziek, altijd plezier" (Always music, always fun.) was also introduced.
Noordzee 100.7 FM[]
2003-2005[]
On June 1st, 2003, Talpa bought the former Sky Radio frequency package for €80.4 million. Noordzee was now available in almost all of the Netherlands on 100.7 FM. To help gain listeners from Sky Radio and Yorin FM, the station changed its name to Noordzee 100.7 FM.
The new 'more music, less talk' format did not last as on September 2004, they had changed into a 'music and entertainment radio' format, but to no avail.
On May 2005, Talpa sold its frequency package to Flemish company De Persgroep (now DPG Media), in order to acquire Radio 538 from John de Mol. As the 2003 frequency allocation regulations prohibited Talpa from owning more than two national radio networks, they were forced to sell Noordzee FM to De Persgroep for a symbolic sum of one euro.
On August 31st, 2005, Noordzee FM was shutdown and was replaced by Qmusic, marking the end of Radio Noordzee as a legal commercial station after 13 years.
Radio Noordzee Nationaal (second era)[]
2007-2009[]
On September 26, 2007, Radio Noordzee Nationaal returned as an online radio station through the Radio Digitaal platform, a project of Talpa's owner, John de Mol. It also had a presence on cable in parts of Flevoland, Gelderland, Haarlem and around Rotterdam. Like its previous iteration from 1992, the station broadcast non-stop Dutch music with the slogan "Altijd Hollandse Hits" (Always Dutch Hits). The station was closed in early 2009.
Radio Noordzee (second era)[]
2025-present[]
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In early 2025, it was announced that Talpa would revive Radio Noordzee as a digital radio station. Later, on April 1st of that year, Radio Noordzee was (re)launched on DAB+, replacing Sky Radio Love Songs in the National 9C mux. The station carries a new slogan "200% Puur Hollands" (200% Pure Dutch) potentially aiming to rival 100% NL with an all-Dutch music format. On September 1st, Radio Noordzee became available on FM in North Brabant and Limburg, replacing the Brabantian regional editions of other rival station, RadioNL.
External links[]
| Talpa TV SBS6 | Net 5 | Veronica | SBS9 | Viaplay TV (+)1 | TV 538 Talpa Radio Online websites and digital services Former/Disbanded Notes
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