Radio Television of Serbia

1958–1992	1992–1993	1992–present	2014–present

Radio Television of Serbia, also formerly referred to in English as the Serbian Broadcasting Corporation, is Serbia's public national broadcaster. It currently operates twelve television channels and nine radio stations, as well as a record label and a music production division.

Radio Television of Belgrade

1958–1992

Cyrillic version

Latin version

Designer:  Đorđe Milanović

Typography:  Unknown

Launched:  August 23, 1958

When Radio Television of Belgrade (RTB) started, it was one of two television centers that made up Yugoslav Radio Television (JRT), the other being the Radio Television of Zagreb (RTZ; presently HRT). The logo was inspired by a TV antenna (T) while the circle symbolizes a radio wave.

Cyrillic white version

Latin white version

1979–1992

Dotted version in Cyrillic (used in Dnevnik from 1979 to 1992)

Dotted version in Latin (used in Dnevnik from 1979 to 1992)

Designer:  Nenad Čonkić

Typography:  Unknown

Launched:  May 25, 1979

Dotted white version in Cyrillic (used in Dnevnik from 1979 to 1992)

Dotted white version in Latin (used in Dnevnik from 1979 to 1992)

Radio Television of Serbia

1992–1993

After the company was renamed to Radio Television of Serbia, a new corporate logo was introduced on January 1, 1992, with old logos being used on the air as on-screen bugs until autumn 1992, which is when the current RTS logo was introduced, replacing the RTB, RTP and RTNS on-screen logos with RTS' then-new logo's ones, with B1 and B2 being the main channels of the Belgrade divisions, together with 3K; NS and NS plus being the channels of the Novi Sad division, together with the 3P which timeshared with 3K; and P being the only channel of Priština division. Original names of the division channels remained in internal use until at least the mid-2000s.

The logo resembles the 1958 RTB logo, with notable differences being the B (for Belgrade) being replaced with the S (for Serbia), and the "antenna" of the T receiving an "outlined" makeover.

Radio Television of Serbia

Television Belgrade

Television Novi Sad

Variant with English name of the broadcaster (1993)

At the end of the ident, primarily used before newscasts, sign-on and sign-off, the wordmark below the logo could be replaced by either Television Belgrade or Television Novi Sad. Even after the next logo was introduced in late 1992, a variant of this logo remained in use into early 1993 on the intro of the broadcaster's English-language news program, Belgrade Evening Report.

Example: ident

1992–present

Designer:  Revision Consulting

Typography:  Unknown

Launched:  Fall 1992

Print version

White version

Latin version

Latin print version

Latin white version

50th anniversary logo, August 2008

After 2014 this remains the secondary logo of the broadcaster, primarily seen on archived content.

2014–present

Designer:  Boris Miljković

Typography:  Roboto (2014–2018) RTS Sans (custom, 2016–present)

Launched:  August 23, 2014

Latin version

Print version

White version