Radiotelevisión Española

1956–1962	1962–1991	1991–2008	2008–present

RTVE (Corporación de Radio y Televisión Española, S. A.), is the state-owned public radio and television broadcaster of Spain. RTVE was founded in 1937.

1956–1962

1962–1991

1991–2008

2008–present

Designer:  Summa

Typography:  Custom (logo) RTVE Officina Serif (brand identity)

Launched:  August 31, 2008

On 31 August 2008, RTVE launched a new corporate identity across its channels and services, with all logos appearing with gradients. The corporate font is a customized Officina Serif. The new look was created by Spanish design agency Summa.

The new logo structure since 2008 has consisted of the name of the TV or radio station written in the Officina Serif typeface with the TVE or RNE logo below in a colourful gradient (the exceptions are La 1 and La 2, where the logos are the number 1 or 2 next to the word 'TVE'). In addition, the TV channels got gradient blob-like logos with the 2008 corporate rebrand; this was extended to the radio stations in 2016.

Print version

These logos were prototypes, before the official logo was used. It was shown on the air during a news item about what the new image of RTVE would be like.

The old logos and the new (2008).

New logo structure since 2016 (logos for the radio stations were refreshed in that year).

'Blob' logo scheme created by design agency Summa (2008). Note that Docu TVE (later Cultural·es) and Clásico shut down in 2010–2011.

Horizontal logo scheme (2008). The plain TVE logo is used for TVE Internacional.

This was the new list of IDs for the channels (2008-2012)

Comparison between the correct logos and the incorrect logos.

References (2008 redesign)

• RTVE comienza la temporada 2008-2009 con el estreno de nueva imagen corporativa
• RTVE presenta su nueva imagen corporativa
• PDF (RTVE)
• YouTube: RTVE Nueva identidad corporativa
• Summa: Summa crea la nueva identidad corporativa de RTVE
• Summa: Lanzamiento de la nueva identidad de RTVE
• Summa: Nueva moscas de RTVE