Radiotelevisione italiana, abbreviated as Rai and previously as RAI, is the national public broadcaster of Italy. It was founded in 1924, first as a radio broadcaster and then, in 1954, as a television broadcaster. Rai operates more television channels at the national level than any other European public broadcaster.
1924–1949[]
NO KNOWN LOGO
Rai was founded in 1924 but didn't have an official logo until 1949.
This modified version of the 1982 logo, which detaches the RAI letters, has been used on International Transmissions beyond the year 2000. It was also used on the RaiSat logo and its channels from 1997 to 2010. It was still used as part of the sign-on and sign-off sequence up until 23 September 2012.
2000–2010[]
Designer:
Antonio Romano of AReA
Typography:
Futura
Launched:
March 16, 2000 (soft launch) October 23, 2000 (official)
This logo was adopted on October 23, 2000. The logo is graphically illustrated by two heads face to face, representing the idea of dialogue and interactivity. The two profiles form the shape of a butterfly to give a perception of weightlessness.
RAI's corporate name was also styled as "Rai" (the company's name is normally pronounced as R-a-ee instead of R-A-I) for the first time, and ever since then, it has been remained that way. The logo was launched as part of a new brand architecture which repositioned all of Rai's companies, and all of their TV channels and radio stations, in a monolithic model used to bring them under a master brand.
Although the new logo was adopted in 2000, the old one would remain in use in many places up until 2010. The RaiSat channels never adopted the new logo, and it also remained in animation shown at the end of the broadcast day. It was the first logo used with the new Futura typeface.
2010–present[]
2010–2016[]
Designer:
Frame by Frame
Typography:
Futura
Launched:
May 18, 2010
On May 18, 2010, Rai launched a new brand platform, based on the name of the company inside a square. The design was based around the logos of Rai's digital-only channels at that time, specifically Rai 4, Rai Storia, Rai Scuola, Rai Gulp, and Rai Sport 1. The rebranding coincided with the switchoff of all of Italy's analog TV broadcasting signals, and ditching them up entirely in favor of the new digital TV system adopted by the country.
The "butterfly" symbol would remain in a transition period, with the letters occasionally fading into the old symbol on screen. All of the channels (including the channels under the former RaiSat brand) adopted this logo system. The on-screen bugs of their TV channels moved from the traditional bottom right corner of the screen (which is still used by Mediaset and La7) to the top right corner.
This graphic design package was designed by Frame by Frame.
Futura (Rai's logotype) Lubalin Graph Bold BT (name joined to Rai's logo) Neue Haas Grotesk (on air graphics and corporate identity)
Launched:
September 12, 2016
On September 12, 2016, Rai and all of its brands redesigned its logo and launched a new brand identity. The new design still maintains Rai's corporate logo. with its iconic blue color, but in a darker shade. The Rai logo itself continues to be set in the classic Futura font, but all its sub-brand logos now use the Lubalin Graph BT font instead of Futura, while the on-air TV graphic design sets now use Neue Haas Grotesk.
The original concepts and the new graphics for it were designed by Rai's in-house team, while the rebranding of the four largest TV channels (Rai 1, Rai 2, Rai 3 and Rai 4) were all done by Eloisa (two-dimensional and original version), an Argentine design agency, right after Flopicco (three-dimensional idents and the rest of the channels), an Italian design agency, and, more recently, Alkanoids (more three-dimensional idents).
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