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This page only shows primary logo variants.
For other related logos and images, see:
/Other

Contents

1985–1987 1987–1991 1991–1994 1994–2003 2003–2010 2010–2015 2015–present
1985–1987 1987–1991 1991–1994 1994–2003 2003–2010 2010–2015 2015–present


Ultimate Play the Game

1985–1987

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Rare was established as Ultimate Play the Game in 1985.

Rare (first era)

1987–1991

Rare Logo 1987 (Sprite).svg

1991–1994

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Rareware

1994–2003

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DESIGNER
Unknown
TYPOGRAPHY
Helvetica
USAGE
Official
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In 1994, Rare was renamed as Rareware, its most recognized name during the SNES and N64 era. The iconic golden "R" inside the golden border with blue background debuted in Donkey Kong Country and last appeared in early prototype versions of the cancelled GBA video game Diddy Kong Pilot  (which later became Banjo-Pilot).

Rare (second era)

2003–2010

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DESIGNER
Unknown
TYPOGRAPHY
Arial
USAGE
Official
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Following the purchase by Microsoft, in 2003, the company retuned to its previous name and changed their logo removing the golden border with blue background.

2010–2015

Rare logo.svg
DESIGNER
Unknown
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

In 2010, Rare replaced its classic logo with a simple gray wordmark. The "R" symbol is now inside of a green hexagon located at the upper corner (the design of this one varied in different shapes and colors).

2015–present

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On 15 June 2015, during Microsoft's conference at E3, Rare unveiled a new logo. The new logo revives the classic golden "R" and takes elements from the 1994 logo (like the blue background).

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