For other related logos and images, see:
Ultimate Play the Game
Rare was established as Ultimate Play the Game in 1985.
Rare (first era)
In 1994, Rare was renamed as Rareware, its most recognized name during the SNES and N64 era. The iconic golden "R" inside the golden border with blue background debuted in Donkey Kong Country and last appeared in early protoype versions of the cancelled GBA video game Diddy Kong Pilot (which later became Banjo-Pilot).
Rare (second era)
In 2010, Rare replaced its classic logo with a simple gray wordmark. The "R" symbol is now inside of a green hexagon located at the upper corner (the design of this one varied in different shapes and colors).