This page only shows primary logo variants.
For other related logos and images, see:
1982–1987 1985–1991 1990–1994 1994–2003 2003–2010 2010–2015 2015–present
1982–1987 1985–1991 1990–1994 1994–2003 2003–2010 2010–2015 2015–present

Ultimate Play the Game[]


Ultimate Play the Game logo
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Rare was originally established as Ultimate Play the Game in 1982.

Rare (first era)[]


Rare Logo 1987 (Sprite)


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Rareware (1994-2003)
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Designer:  Kevin Bayliss
Typography:  Helvetica
Launched:  Unknown

In 1994, Rare was renamed as Rareware, its most recognized name during the Super Nintendo Entertainment System and Nintendo 64 era. The iconic golden "R" inside the golden border with blue background debuted in Donkey Kong Country  and last appeared in early prototype versions of the cancelled GBA video game Diddy Kong Pilot (which was later revived and became Banjo-Pilot).

Rare (second era)[]


Rare (2003-2010)
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Designer:  Unknown
Typography:  Arial
Launched:  Unknown

Following the 2002 acquisition by Microsoft and being put under the Microsoft Game Studios organization, in 2003, the company returned to its previous name and changed their logo removing the golden border and the blue background.


Rare logo
Designer:  Unknown
Typography:  ITC Avant Garde
Launched:  Unknown

In 2010, Rare replaced its previous typeface with a simple gray wordmark. The "R" symbol is now inside of a green hexagon located at the upper corner (the design of this one varied in different shapes and colors). This logo was made to make Rare more "Kinect-friendly", since Xbox was focusing more on the Kinect. This logo is rather controversial to Rare fans as they claim that this logo took away any charm that they had.


Rare LTD 2015

On June 15, 2015, during Microsoft's conference at E3 2015, Rare unveiled a new logo. The new logo revives the classic golden "R" and takes elements from the 1994 logo (like the blue background, but now it is behind the "R" rather than around it, and it is a bit more of a gradient).

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