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Contents

Real Plaza 2005 Real Plaza Real Plaza 2018 Real Plaza logo 2019
2005-2009 2009-2018 2018-2019 2019-present
Real Plaza is the brand of shopping centers owned by Intercorp and with a presence in Lima and in different departments of the country.

2005-2009

Real Plaza 2005
The first Real Plaza logo consisted of a semi-perfect square slightly tilted to the right (something similar to the 1997 Panamericana Televisión logo) welded with a curve that resembles a shopping bag, both red, above the bag a smile of yellow color whose mouth resembles an arrow written as a pencil and under the smile and also above the bag, the name "Real Plaza" in handwritten typography.

Used from Real Plaza Chiclayo to Real Plaza Pro.

2009-2019

2009-2018

Real Plaza
In November 2009, Real Plaza launched the logo that would last for more than 10 years and appearing in more shopping centers opened during the late 2000s until the end of the 2010s.

The logo consists of a stylized crown of purple center and points of light green, light orange, ice blue and pink colors and below it, a purple "R" with the leg of this letter stretched and tilted and below, the continuation from the name, "eal" in typography somewhat similar to Helvetica Black Rounded and below all, the word "square" in modified Helvetica Light typography and also in purple.

Used from Real Plaza Centro Cívico to Real Plaza Villa María.

2018-2019

Real Plaza 2018
In October 2018, the logo is slightly modified as part of a transition to the current logo of the stylized head of a lion, eliminating the colors of the crown tips and focusing on the purple color. This logo was never used in shopping centers because it is a transcision logo.

2019-present

Real Plaza logo 2019
On September 20, 2019, after 10 years with the "R" with crown, Real Plaza completely changes its logo.

Now the logo consists of the stylized face of a smiling lion with a well-stylized crown on the lion's head, all of a lighter purple color and underneath, the name "REAL PLAZA" in a typography with serifs and also with the same hue of purple.

First used from Real Plaza Puruchuco.


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