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This page only shows primary logo variants.
For other related logos and images, see:
/Other

Contents

Record 1953 LogoRecord 72-73 Record 1971 LogoRecord 65-70 Record 1973-0 Rede Record logo 1974
1953-1965 1962-1965 1965 1965-1970 1966-1974 1974-1975
 
LogoRecord 76-78 (1) LogoRecord 79-80 (1) LogoRecord 80-86 Record logo 1985 Rede Record logo 1986 Rederecord199092
1975-1978 1978-1981 1981-1985 1985-1986 1986-1989 1989-1992
 
Rederecord199295 Rederecord199598 Rederecord19982001v2 Rederecord19992001 Rederecord200102 Record 2002
1992-1995 1995-1997 1997-2001 1999-2001 2001-2002 2002-2005
 
Record03 Record logo1-1- Novo-rederecord Record logo 2016
2005-2007 2007-2012 2012-2016 2016-present

TV Record

1953-1965

Record 1953

The first Rede Record logo is a compass with the letters T and V on it, and the name Record below it.

1962-1965

LogoRecord 72-73

The logo features a square with a number 7 symbol and the name "TV Record".

TV Record (continued)

1965-1981

1965

Record 1971

The logo features the name Record with a circle 7 logo (similar to ABC's "7" logo in the US) as the "O" of the wordmark.

1965-1970

LogoRecord 65-70

The 1965 logo is adjoined by an insignia resembling Rede Record's transmitter tower used at the time.

1966-1974

Record 1973-0

When color broadcasts in Brazil started, the Rede Record's logo was modified, now having the RGB colors on the C, O, and R letters, representing the word ''cor'' in portuguese, which means color.

1974-1975

Rede Record logo 1974

The 1966 logo is adjoined by a tiger that was its mascot.

1975-1978

Rede Record logo 1976

The logo features a sun with the name TV Record below it.

1978-1981

Rede Record logo 1979

The sun is replaced with a circle that bears the number 7 inside it. With a wordmark "TV RECORD".

1981-1985

Rede Record Logo 1981

The logo features the Record word mark with a rainbow placed above it.

1985-1986

Record logo 1985

The logo features a rainbow divided in half. This is the last logo to feature a rainbow.

1986-1990

Rede Record logo 1986

The rainbow was discarded in 1986 in favor of an all-gold colored logo with a four-sided rhombus as its symbol.

Rede Record

1990-1992

Rederecord199092

The first design of the present (in concept) logo appeared in 1989: It then featured a light blue sphere surrounded by curved RGB metal plates. When it was released, the symbol originally resembled a cyclone. At the same time, in July 16, 1989, TV Record changed its name to Rede Record, and the wordmark was changed from just "Rede Record de Televisão" to its new name, "Rede Record", which would last until 2003.

1992-2012

1992-1998

1992-1993
Rederecord199295

The symbol was given a shade of silver, the plates became tsunami waves and split into six, and the Rede Record word mark shifted to a more futuristic theme, a theme that would be used for the next two decades.

1993-1995
Rederecord199395

In 1993, the waves became colorful.

1995-2002

1995-1997
Rederecord199598

The symbol featured the six waves simpified to 3 waves. It retained the shade of silver.

1997-1999
Rederecord19982001v2

The symbol was shaded gold instead.

1998-2001
Rederecord19992001

The logo is the same, except that the Rede Record word mark was moved to the center of the symbol.

2001-2002
Rederecord200102

The logo was given a glass-like texture, this logo was short-lived as with the launch of Rede Record International the brand would receive a makeover.

Record

2002-2012

2002-2005
Record 2002

The waves gained a slight tweak, the sphere started to bear the texture of planet Earth (indicating their international expansion through Record Internacional, positioned on South America, their continent of origin) and the Rede Record wordmark was moved back to the bottom, and was reverted back to simply appearing as "Record". Despite the name change on the logo, Rede Record remained as the network's legal name until 2016. In March 2004, a new slogan was launched: A Caminho Da Liderança (On the way to leadership).

2005-2007
Record03

On July 14, 2005, The logo featured the symbol gaining a glossy texture.

2007-2012

Record logo1-1-

The symbol was given a revamp on December 2, 2007. In this logo, the gold shade on the waves was completely eliminated (allowing each wave to appear in their solid color), the globe was given a simplified texture highlighting the Earth's continents, and the Record wordmark was slightly modified.

2011-2016

2011 (unused)

Novamarcalogomarcarecor

2012-2016

Novo-rederecord

The logo was given another revamp in 2012. In this logo, the globe is stuck and integrated with the waves (which were revamped into new versions of curved RGB plates, the former state of the waves when the symbol was first used) making it more "polished". As for the wordmark, it was given a minor tweak and now resembles its 1992 and 1995 predecessors, this time without the "Rede" part of the wordmark.

On February 5, 2015, a new slogan was launched: Aberta para o novo (Opened for the new)

RecordTV

2016-present

Record logo 2016

In 2016, the network renamed itself as RecordTV and launched a modified version of the logo which had the symbol rotated slightly to the right and dropped the RGB colors and the silhouette of the map of South America.


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