Rede Globo, or simply Globo, is a Brazilian free-to-air television network. Globo is the largest commercial TV network in Latin America and the second-largest commercial TV network of the world just behind ABC and the largest producer of telenovelas.
Globo's first logo was a 4-pointed star based on its station in Rio de Janeiro (Channel 4). This logo was created by Aloísio Magalhães. It is based in the shape of a pinwheel.
This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Borjalo.
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Globo introduced a new logo in 1970. The 7 circles represented the 7 stations during that time period.
In 1976, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a sphere representing the Earth (hence, globo), a rounded rectangular cutout representing a television screen, and a second sphere within the "screen". This design would later be the basis for the logos that follow.
In April 1981, the logo was given a 3D metal texture. The idents shown during the period were animated by Pacific Data Images.
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The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients.
In 1989, the inner sphere lost a white reflection.
The rainbow gradient inside the logo is now formed by triangles (which is that way up until 2008).
On April 8, 1992, the logo is revised, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo.
In 1996, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.
In 2000, the previous logo receives a simplified metallic texture. It was launched on April 1, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil.
In 2005, the previous logo become lighter and has its texture color "inverted" in a way.
In 2008, the Globo logo received its biggest refresh during that time (until 2014), in time for the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' metallic texture have also been more simplified. This is also the last logo to use the metallic texture, albeit with a more simplified feel to it. An unused version of this logo features the 4:3 screen.
On April 6, 2014, Rede Globo began using a newly redesigned version of their iconic logo, which was worked on since April 2013 and has been officially revealed three days prior to the launch. The current symbol, created by Hans Donner and in-house, now drops the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen".
The new logo approaches the trend of two-dimensional design, often being used by the broadcaster since 2013. Its continuous onscreen movements lead the commercial broadcaster with a new message: "Globo is moving to follow the life, the world, and the viewer."
- Nova Marca da Globo está no Ar; Conheça e entenda como Mudanças (Portuguese)
- Televisual - Identidade: Rede Globo Rebrand 2014 (Portuguese)
- The Branding Source - Globo gets a cleaner globe
- Brand New - New Logo for Rede Globo by Hans Donner and In-house
On March 15, 2015, Rede Globo slightly modified their logo, with the gloss effect being lighter, and the colors of the "screen" more vivid.
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