This page only shows primary logo variants.

Contents

1965–1966 1966–1975 1975–1980 1980–1983 1983–1986 1986–1989
1965–1966 1966–1975 1975–1980 1980–1983 1983–1986 1986–1989
 
1989–1991 1991-1992 1992-1994 1994–1996 1996–2000 2000–2004
1989–1991 1991-1992 1992-1994 1994–1996 1996–2000 2000–2004
 
2005–2008 2008–2014 2014–2015 2014-2015 (secondary); 2015–present (main)
2005–2008 2008–2014 2014–2015 2014-2015 (secondary); 2015–present (main)

Rede Globo, or simply Globo, is a Brazilian free-to-air television network. Globo is the largest commercial TV network in Latin America and the second-largest commercial TV network of the world just behind ABC and the largest producer of telenovelas.

1965–1966

Globo Logo 1965.svg


DESIGNER
Aloisio Magalhães
TYPOGRAPHY
Trajan
USAGE
Official

Globo's first logo was a 4-pointed star based on its station in Rio de Janeiro (Channel 4). This logo was created by Aloisio Magalhães. It is based on the shape of a pinwheel.

1966–1975

Globo Logo 1966.svg


DESIGNER
Mauro Borja Lopes
TYPOGRAPHY
Microgramma
USAGE
Official

This is the first logo to symbolize a globe, which the current logo still symbolizes today. It was created by Mauro Borja Lopes.

1970–1975

1970-1972

Globo 1970.svg


DESIGNER
Mauro Borja Lopes
TYPOGRAPHY
Microgramma
USAGE
Official

Globo introduced an extension to its logo in 1970. The 7 rings represented the 7 original affiliates of Globo.

1972–1975

Globo Logo 1974.svg


DESIGNER
Mauro Borja Lopes
TYPOGRAPHY
Microgramma
USAGE
Official

Version without the "de televisão" text.

1975–2008

Rede Globo (1976) (Print).svg


DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Secondary/Minor (alongside 3D logos)

1975–1980

Globo 1975.svg


DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

In 1975, German/Austrian designer Hans Donner was hired to redesign Globo's symbol. The result consists of a sphere representing the Earth (hence, globo), a rounded rectangular cutout representing a television screen, and a second sphere within the "screen". This design would later be the basis for the logos that follow. This first version used cyan-white gradients, but some 1977 IDs use a "green" glass texture for it.

1980–1983

Logo-globo-1980.png


Logopedia Info.svg An SVG version of this logo is recommended but not required.
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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

In April 1981, the logo was given a 3D metal texture. The idents shown during the period were animated by Pacific Data Images.

1983–1986

Rede Globo Logo Fim De Ano 1984.png


Logopedia Info.svg An SVG version of this logo is recommended but not required.
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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

In 1983, the globo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs.

1986–1992

1986-1989

Globo86.png


Logopedia Info.svg An SVG version of this logo is recommended but not required.
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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during Start-ups and Shut-downs between 1986-1992.

1989-1991

Rede Globo 1989.png


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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

In 1989, the inner sphere no longer has a white reflection, and the metal is now darker.

1991-1992

Rede Globo 1991.png


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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008).

1992–2008

1992-1994

Rede Globo 1992.png


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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

On April 8, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent.

1994–1996

Rede Globo Logo 1992.png


Logopedia Info.svg An SVG version of this logo is recommended but not required.
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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

1996-2000

Rede Globo Logo 1996.png


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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

In 1995, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.

2000–2004

Globo 2000 clear.png


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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

In 2000, the previous logo receives a simplified metallic texture. It was launched on April 1, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil.

2005–2008

RedeGlobo2005.png


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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

In 2005, the previous logo becomes lighter, shinier, and has its texture color "inverted" in away.

2008–present

Rede Globo (2008) (Print).svg


DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde (2008-present)
USAGE
Minor (alongside 3D logos; 2008-2013)
Alternate (alongside 3D logos; 2013-present)

2008–2014

Globo logotipo 2008.png


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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

In 2008, the Globo logo received its biggest refresh during that time (until 2014), in time for the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' metallic texture has also been more simplified, looking more like chrome. This is also the last logo to use the metallic texture, albeit with a more simplified feel to it. An unused version of this logo features the 4:3 screen.

2014–present

2014–2015

Rede Globo logo 2014 2.png


Logopedia Info.svg An SVG version of this logo is recommended but not required.
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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

On December, 2013, Rede Globo began using a newly redesigned version of its iconic logo, which was worked on since April 2013 and has been officially revealed three days prior to the launch. The new logo, created by Hans Donner and in-house, now drops the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen".

The new logo approaches the trend of two-dimensional design, often being used by the broadcaster since 2013. Its continuous onscreen movements lead the commercial broadcaster with a new message: "Globo is moving to follow the life, the world, and the viewer."

2014-2015 (secondary); 2015–present (main)

Logo-tv-globo-2015.png


Logopedia Info.svg An SVG version of this logo is recommended but not required.
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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

On March 15, 2015, Rede Globo modified its logo, making it more flat-shaded.

2021 (tentative)

Excerpt from the upcoming 2021 logo, teased by Hans Donner.

Logopedia Info.svg This article or section lacks an upcoming logo at the moment.
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DESIGNER
Hans Donner
TYPOGRAPHY
ITC Avant Garde
USAGE
Official

On September 15, 2020, Rede Globo merged with Globosat and created Canais Globo ("Globo Channels"), serving both free-to-air and pay-TV channels; as part of Grupo Globo's "Uma Só Globo" ("One Globo") restructuring, in works since 2018. However, all the Rede Globo channels owned by them retain their names, but now as part of the newly created subsidiary.

In October 16, 2020, Hans Donner - who had left its design team some years ago - announced on its private Instagram account he was recast to update the Rede Globo logo, teasing some colorful lighting over the white symbol[1], contrary to speculation from days before, when flat logos with gradients and an all-new wordmark (named Globobrand) were leaked - which should be used by its parent company.

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