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{{Primary Logos}}
{{Protection Discussion|This article is currently one of the most vandalized articles on Logopedia.}}
 
 
{{ImageTOC
 
{{ImageTOC
 
|Globo Logo 1965.svg|1965–1966
 
|Globo Logo 1965.svg|1965–1966
 
|Globo Logo 1966.svg|1966–1976
 
|Globo Logo 1966.svg|1966–1976
|Globo logo 1975.svg|1976–1986
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|Rede Globo (1976) (Print).svg|1976–2008
|Rede Globo logo 1986.svg|1986–1992
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|Rede Globo (2008) (Print).svg|2008–present}}
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{{ImageTOC
|Rede Globo Logo 1992.png|1992–1995
 
  +
|Globo 1970.svg|1970–1972
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|Globo Logo 1974.svg|1972–1976
  +
|Globo 75.svg|1976–1981 (primary); 1976-1986 (secondary)
  +
|Globo logo 1981.png|1981–1983
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|Rede Globo Logo Fim De Ano 1984.png|1983–1986
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|Logotipo Rede Globo 1986.png|1986–1988 (primary); 1988–1990 (secondary)
  +
|Rede Globo logo 1988.png|1988–1990
  +
|Rede Globo 1991.png|1991–1992
  +
|Rede Globo 1992.png|1992–1994
 
|Rede Globo Logo 1992.png|1994–1995
 
|Rede Globo Logo 1996.png|1996–2000
 
|Rede Globo Logo 1996.png|1996–2000
 
|Globo 2000 clear.png|2000–2004
 
|Globo 2000 clear.png|2000–2004
 
|RedeGlobo2005.png|2005–2008
 
|RedeGlobo2005.png|2005–2008
|Globo logotipo 2008.png|2008–2014
+
|Logotipo da Rede Globo (2008-2014).png|2008–2014
|Rede Globo Logo Não Utilizado.png|2013 (unused)
 
 
|Rede Globo logo 2014 2.png|2014–2015
 
|Rede Globo logo 2014 2.png|2014–2015
  +
|Logotipo da Rede Globo (2015-2021).png|2015–2021
|Logo-tv-globo-2015.png|2015–present}}
 
  +
|TV Globo 2021 azul.png|2021–present}}
==1960-1964==
 
==='''TV Bauru'''===
 
<p style="font-weight:normal;">TV Bauru is a TV Stashion founded in 1960 and extint in 1984. being a TV Globo afiliate since 2003, and now calling TV TEM Bauru (Integring the TV TEM Network). it used the TV Globo 1965-1966 logo in 1964.</p>
 
   
  +
'''{{Abbr|TV Globo|Globe TV}}''' (stylized as '''{{Abbr|tvglobo|globetv}}'''), formerly known as '''{{Abbr|Rede Globo|Globe Network}}''' (from '''{{Abbr|Rede Globo de Televisão|Globe Television Network}}''') or simply '''{{Abbr|Globo|Globe}}''', is a Brazilian free-to-air television network, owned by the media conglomerate [[Grupo Globo]]. It was founded on April 26, 1965, by the media proprietor Roberto Marinho, who managed for the rest of his life. It's the largest commercial TV network in Latin America and the second-largest commercial TV network in the world just behind [[ABC (United States)|ABC in the United States]] and the largest producer of telenovelas.
[[File:Tvbauru.jpg|thumb|left|375x375px]]
 
   
  +
==TV Globo (first era)==
 
===1965–1966===
 
[[File:Globo Logo 1965.svg|center|200px]]
  +
{{Card|designer=Aloisio Magalhães|type=None|date=April 26, 1965}}
  +
It began as a TV station in [[Globo Rio de Janeiro|Rio de Janeiro]] on Channel 4. Its first logo designed by Aloisio Magalhães, was a 4-point pinwheel star which those lines resemble the number four, reference at the time. This logo is short-lived, as Globo soon expanded its presence.
   
 
===1966–1976===
 
[[File:Globo Logo 1966.svg|center|200px]]
  +
{{Card|designer=Mauro Borja Lopes|type=None|date=September 29, 1966}}
  +
When TV Globo began expanding with its [[Globo São Paulo|second station in São Paulo]] in 1966 (which replaced the old channel [[TV Paulista]]) six months earlier, the logo was changed created by Mauro Borja Lopes. This is the first logo as a global sphere for the Earth (hence, ''globo'', name taken from [[O Globo|its homonymus newspaper]]) that began two meridians and an equator, which form still represents today.
   
 
==Rede Globo de Televisão==
  +
===1970–1972===
 
[[File:Globo 1970.svg|center|275px]]
  +
{{Card|designer=Mauro Borja Lopes|type=Microgramma|date=November 13, 1970}}
  +
After the creation of [[Jornal Nacional]], TV Globo changed the name to '''Rede Globo de Televisão''' and introduced an extension of its logo in 1970. The 7 rings represented the seven original TV stations of Globo: [[TV Globo Rio de Janeiro|Rio de Janeiro]], [[TV Globo São Paulo|São Paulo]], [[TV Aratu|Salvador]] (today affiliated with SBT, being [[TV Bahia]] as successor), [[TV Globo Minas|Minas Gerais]], [[RBS TV|Porto Alegre]] and [[TV Nacional|Brasilia]] (whose station lasted less than a year, and created [[Globo Brasília|its own station]] the next year), being the first television network in Brazil nationwide. The text was in Microgramma typeface font.
   
  +
==Rede Globo==
  +
===1972–1976===
 
[[File:Globo Logo 1974.svg|center|250px]]
  +
{{Card|designer=Mauro Borja Lopes|type=Microgramma|date=May 1972}}
  +
In 1972, Globo dropped the {{Abbr|de televisão|of television}} text to be simplified, changing the name as '''Rede Globo''' when started its experimental color broadcasts.
   
  +
===1976–2008===
 
[[File:Rede Globo (1976) (Print).svg|center|200px]]
   
  +
====1976–1981 (primary); 1981-1986 (secondary)====
 
[[File:Globo 75.svg|center|200px]]
  +
{{Card|designer=Hans Donner|type=None|date=March 8, 1976}}
  +
In 1975, German/Austrian designer Hans Donner was hired to redesign the Globo symbol. The result consists of a sphere representing once again, with a rounded rectangular cutout representing a television screen, and a second sphere within the ''screen''. As such, it could be represented as an illustration for ''seeing the Earth through the television screen.'' It debuted on the screen on March 8, 1976, along with new programming at that time. This design would later be the basis for the next logos.
   
  +
While the logo used cyan-white gradients, [[Dolphin Productions]] in New York created some IDs with a glassy-green logo. There was also a monochrome variant, which had a "shading" technique that resembles the color symbol.
   
  +
Originally, it seemed that this would be a secondary symbol, as seen in an [[TV Globo/Unused|unused 1975 logo pack]], which features an animation with a symbol similar to the one finally used, while its main logo was completely different.
   
  +
====1981–1983====
  +
[[File:Globo logo 1981.png|center|200px]]
  +
{{Better logo needed}}
  +
{{Card|designer=Hans Donner|type=None|date=April 1981}}
  +
In April 1981, the Globo logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently [[Pixar Animation Studios]]).
   
  +
====1983–1986====
  +
[[File:Rede Globo Logo Fim De Ano 1984.png|center|200px]]
  +
{{Better logo needed}}
  +
{{Card|designer=Hans Donner|type=None|launched=March 1983}}
  +
In 1983, the Globo logo appeared for the first time in full 3D, in the "Abre-Alas" and "{{Abbr|Prédio|Building}}" IDs. Those 3D idents were modeled at [[Pacific Data Images|PDI]].
   
 
====1986–1992====
  +
=====1986–1988 (primary); 1988–1990 (secondary)=====
  +
[[File:Logotipo Rede Globo 1986.png|center|200x200px]]
  +
{{Card|designer=Hans Donner|type=None|launched=January 1986}}
  +
The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during sign-ons and sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.
   
  +
=====1988–1990=====
==1965–1966==
 
  +
[[File:Rede Globo logo 1988.png|center|200px]]
==='''TV Globo​​ (Globe TV)'''===
 
  +
{{Card|designer=Hans Donner|type=None|launched=July 21, 1988}}
[[File:Globo_Logo_1965.svg|center|250px]]
 
'''Globo's''' first logo is a star based in its channel number on Rio de Janeiro (Channel 4), which is the first Globo station. This logo was created by '''Aloísio Magalhães, '''first used by TV Bauru, when it operated in Channel 4 (1960-1964).
 
==1966–1976==
 
==='''Rede Globo de Televisão (Globe Television Network)'''===
 
===1966-1969===
 
   
  +
=====1991–1992=====
  +
[[File:Rede_Globo_1991.png|center|200px]]
  +
{{Card|designer=Hans Donner|type=None|date=January 1st, 1991}}
  +
The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the pink on the bottom.
   
 
====1992–2008====
[[File:Globo_Logo_1966.svg|220px|center]]
 
  +
=====1992–1994=====
  +
[[File:Rede Globo 1992.png|center|200px]]
  +
{{Card|designer=Hans Donner|type=None|date=April 6, 1992}}
 
On April 6, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent likes kind of gloss.
   
  +
=====1994–1995=====
===This is the first logo to have the format of a Globe, referencing to its name, Its a globe with the equatorial lines, Its created by borjalo, That created the Plim-Plim ID. ===
 
  +
[[File:Rede Globo Logo 1992.png|center|200px]]
  +
{{Card|designer=Hans Donner<br>Globograph|type=None}}
   
 
=====1996–2000=====
===1969-1970[[File:Globo1970.jpg.png|thumb|left|400px]] ===
 
  +
[[File:Rede Globo Logo 1996.png|center|200px]]
===1970–1974===
 
  +
{{Card|designer=Hans Donner<br>Globograph|type=None|date=Jan 1, 1996}}
[[File:Globo_Logo_1974.svg|thumb|250px|center]]
 
 
In 1996, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.
TV Globo became a television network (Rede Globo), and to celebrate, the company unveiled a different version of the logo in 1969. The circles to the right of the logo symbolize the seven affiliates that the broadcaster had at the time (Currently he have 123 afiliates).
 
===1975 (10 years special)===
 
<span style="font-weight:normal;">Logo used during its 10 years special, its the last logo made by borjalo.</span>[[File:10globo.jpg|thumb|left|312px]]
 
   
  +
=====2000–2004=====
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
==1976-1986==
 
 
===1976–1979, 1981-1982===
 
 
==='''Rede Globo (Globe Network)'''===
 
[[File:Globo logo 1975.svg|center|200px]]
 
In 1975, the Globo network hired German/Austrian designer Hans Donner to fulfill the mission of renewing the brand by the advent of a network formation and popularization in Brazil. He then created the model of the emblem that has been used until today. The logo consists of a circle representing the Earth, a square-shaped cutout representing a television screen, and a second circle within the "screen", This stopped to be used in late 1979. and returned in 1981, and having variants from 1982to 1986.
 
 
==1979–1983==
 
[[File:Logo-globo-1980.png|center|225px]]
 
In 1979, the logo was re-designed with dark colors and characteristic metallic traits, which have been used for decades and have marked the station identity until 2014. The debut of this logo marked the first computer-animated idents, created by [[PDI|Pacific Data Images]]. Between 1980 and 1981, this logo shared the screen with its predecessor.
 
==1981-1982, 1983-1985==
 
This logo from 1980-1981 are just a variant of the 1979-1983 logo, it became the official Globo logo in 1983, In 1985 became again the official in 1985, and being substitued in 1986.
 
 
 
[[File:Logo-globo-1980_(1).png|thumb|left|332px]]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
==1983-1984==
 
[[File:Rede_Globo_Logo_Fim_De_Ano_1984.png|200px|center]]
 
 
In 1983, With the advancement of computer graphics technology, The logo was improved, With diminished reflexes and the predominance of opaque gradients, this is the most rare logo, Appearing in just one ID.
 
 
==1986–1992==
 
[[File:Rede_Globo_logo_1986.svg|thumb|center]]
 
In 1986, the station logo was updated, with the screen filled with a rainbow-colored gradient, which is used even today in the succeeding logos. This logo was unveiled in 1985. It debuted on air in April 26, 1986. This logo was still used on Rede Globo's sign on, television program, and sign-off slides until September 1993. It was also still used on the Plantao da Globo logo until 1994 in all areas and on the Globo Comunidade logo until 1999 in some areas.
 
 
==1992–2008==
 
===1992–1995===
 
[[File:Rede_Globo_Logo_1992.png|thumb|200px|center]]
 
 
On April 26, 1992, the logo is revised, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo. The rainbow color inside the logo is now formed by diamonds (which is that way up until 2008). This logo was still used on Rede Globo's sign-on, television program, sign-off slides and the Globo Comunidade logo until December 2004.
 
 
===1996–2000===
 
[[File:Rede_Globo_Logo_1996.png|thumb|200px|center]]
 
 
In 1995, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol. The logo debuted in January 1, 1996.
 
 
===2000-2004===
 
 
[[File:Globo 2000 clear.png|center|200px]]
 
[[File:Globo 2000 clear.png|center|200px]]
  +
{{Card|designer=Hans Donner<br>Globograph|type=None|date=April 3, 2000}}
In 2000, the previous logo receives a simplified metallic texture. It was launched on April 1, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil.
+
In 2000, the previous logo receives a simplified metallic texture. It was launched on April 3, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.
   
===2005–2008===
+
=====2005–2008=====
 
[[File:RedeGlobo2005.png|center|200px]]
 
[[File:RedeGlobo2005.png|center|200px]]
  +
{{Card|designer=Hans Donner<br>Globograph|type=None|date=December 26, 2004}}
  +
During late-2004 the logo became lighter, shinier, and has its texture color "inverted" in a way. This change was made in time for Globo's 40th anniversary and debuted on December 26, 2004 during that year's edition of ''[[Estação Globo]]'' prior to its full debut on January 1, 2005.
   
  +
==Globo==
  +
===2008–present===
  +
[[File:Rede Globo (2008) (Print).svg|center|200px]]
   
  +
====2008–2014====
In 2005, the previous logo become lighter and has its texture color "inverted" in a way. This logo was unveiled in December 2004. It debuted on air in January 1, 2005.
 
  +
[[File:Logotipo da Rede Globo (2008-2014).png|center|200px]]
==2007–2014==
 
  +
{{Card|designer=Hans Donner<br>Roberto Shimose|type=None|date=March 30, 2008}}
===2007 (unused)===
 
 
In March 30, 2008, the Globo logo received its biggest redesign since 1975, and its biggest layout update since 1992, a few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner. During this era, the network became known as simply '''Globo''' although the shorter name was used before 2008 during promos.
The beta version of the 2008 logo, never appeared in TV (Beacuse Its The Other Version of The Older Logo Of 1976-2008)
 
[[File:Rede_Globo_(2008)_-_Prototype.png|200px|center]]
 
   
===2008–2014===
+
===2014–2021===
 
====2014–2015====
[[File:Globo logotipo 2008.png|center|200px]]
 
  +
[[File:Rede Globo logo 2014 2.png|center|200px]]
In 2008, the Globo logo received its biggest refresh during that time (until 2014), in time for the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' metallic texture have also been more simplified. This is also the last logo to use the metallic texture, albeit with a more simplified feel to it. This logo was unveiled in March 26, 2008. It debuted on air in March 30, 2008.
 
  +
{{Card|designer=Hans Donner<br>Roberto Shimose|type=None|date=April 6, 2014}}
  +
On October 2013, it was leaked in a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its [[Vem aí na Globo|Vem_aí]] upfront event - three days prior to the roll-out - in April 2014.
   
  +
The logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to keep up with life, the world, and you." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.
==2013–present==
 
===2013 (unused)===
 
[[File:Rede_Globo_Logo_Não_Utilizado.png|200px|center]]
 
An early version of the next logo surfaced in October 2013.
 
   
 
*[http://redeglobo.globo.com/novidades/noticia/2014/04/nova-marca-da-globo-entra-no-ar-neste-domingo-entenda-mudancas.html Nova Marca da Globo está no Ar; Conheça e entenda como Mudanças] (Portuguese)
===2014–2015===
 
 
*[http://brandingsource.blogspot.com/2014/04/globo-adopts-cleaner-globe.html The Branding Source - Globo gets a cleaner globe]
[[File:Rede_Globo_logo_2014_2.png|center|200px]]
 
 
*[http://www.underconsideration.com/brandnew/archives/new_logo_for_rede_globo_by_hans_donner_and_in-house.php Brand New - New Logo for Rede Globo by Hans Donner and In-house]
   
  +
====2015–2021====
On April 5, 2012, Rede Globo started working on the redesign of their iconic logo. This rebrand was planned to be unveiled on the day of its 47th anniversary, but for some unknown reason, it was postponed. Months later, photos and videos of what would be the new visual identity of the network were leaked on various websites.
 
  +
[[File:Logotipo da Rede Globo (2015-2021).png|center|200px]]
  +
{{Card|designer=Hans Donner<br>Roberto Shimose|type=None|usage=Alternate (October 2014 - March 2015)<br>Official (March 2015 - April 2021)|date=October 2014 (secondary)<br>March 15, 2015 (primary)}}
  +
On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded by losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.
   
  +
==TV Globo (second era)==
The current symbol, created by Hans Donner and Rede Globo's in-house art team, now drops the highly stylized metallic look in favor of a simplified gloss/gradient effect, along with a new gentle wave motion effect for the colors of the "screen". The gloss/gradient texture may have been launched as a homage to the original 1976 logo (which only had gradients in its textures), and this isn't the first time Globo had used a wave motion effect for its colors as it had used them in previous years in various station idents.
 
  +
===2021–present===
  +
[[File:TV Globo 2021 azul.png|center|200px]]
  +
{{Card|designer=Globo in-house team<br>Beeld|type=None|date=December 1, 2021}}
  +
Since January 2020, Rede Globo, [[Globosat]], [[Globo.com]], and DGCorp operations were all merged to form a single company just named ''[[Globo (media company)|Globo]]''. Thus, Rede Globo was rebranded back as [[TV Globo/Logo Variations#Secondary logos|'''TV Globo''' (stylized as ''tvglobo'')]] after more than fifty years. Once ''Globo'' brand solo name was no longer directly related to the network, now one of its several medias.
   
  +
This logo officially debuted on-air on December 1, 2021 during [[Jornal Nacional]], and features more vibrant colors which take over the full screen. Instead of the screen being rainbow-colored, it now adopts [[TV Globo/Logo Variations#Main logos|different color palettes]], in addition of the white spheres slightly reflecting the background color - which may or may not be contrasting - on screen applications.
On April 3, 2014, during the "vem_aí" television special program, the new logo is finally revealed. The logo evolution video which was shown during the event was much different than the leaked version, in which it uses enhanced visual effects to reveal the logos, the addition of the iconic "Plim-Plim" audio signal at the end of the sequence, and a special narration by journalist William Bonner.
 
   
  +
Initially, the red logo variation, used as the Entertainment on-screen bug and credits logo, was the default version in the first days, until being replaced to the blue one, used for the News purposes, on that function.
The logo was officially launched on April 6, 2014; it will also be featured in its station idents (including the Plim-Plim interval ident) and network graphics in the same year.
 
   
  +
*[https://g1.globo.com/jornal-nacional/noticia/2021/12/01/globo-estreia-nova-identidade-visual.ghtml TV Globo estreia nova identidade visual] (Portuguese)
The new logo approaches the trend of two-dimensional design, often being used by the broadcaster since 2013. Its continuous onscreen movements lead the public broadcaster with a new message: "Globo is moving to follow the life, the world, and the viewer."
 
*[http://redeglobo.globo.com/novidades/noticia/2014/04/nova-marca-da-globo-entra-no-ar-neste-domingo-entenda-mudancas.html Nova Marca da Globo está no Ar; Conheça e entenda como Mudanças] (Portuguese)
 
*[http://blogtelevisual.com/identidade-rede-globo-rebrand-2014/ Televisual - Identidade: Rede Globo Rebrand 2014] (Portuguese)
 
*[http://brandingsource.blogspot.com/2014/04/globo-adopts-cleaner-globe.html The Branding Source - Globo gets a cleaner globe]
 
*[http://www.underconsideration.com/brandnew/archives/new_logo_for_rede_globo_by_hans_donner_and_in-house.php Brand New - New Logo for Rede Globo by Hans Donner and In-house]
 
   
  +
==External links==
===2015–present===
 
  +
*[https://redeglobo.globo.com/ TV Globo] (in Portuguese)
[[File:Logo-tv-globo-2015.png|center|200px]]
 
   
  +
{{TV Globo}}
On January 1, 2015 (other on April 13, 2015), Rede Globo slightly modified their logo, with the gloss effect being lighter, and the colors of the "screen" more vivid. It was originally used as a variant but later became the network's official logo. its created after Hans Donner stopped to produce its IDs. 
 
  +
{{Rede Globo affiliates}}
{{Other}}
 
{{Rede Globo}}
+
{{Canais Globo}}
 
{{Grupo Globo}}
 
{{Grupo Globo}}
{{Organización de Telecomunicaciones Iberoamericanas}}
+
{{Organización de Telecomunicaciones de Iberoamérica}}
  +
{{AIR-IAB}}
[[Category:Television channels in Brazil|Globo, Rede]]
 
[[Category:Rede Globo|*]]
+
[[Category:TV Globo]]
[[Category:Grupo Globo|Globo, Rede]]
+
[[Category:Grupo Globo]]
 
[[Category:Television channels in Brazil]]
 
[[Category:Brazil]]
 
[[Category:Brazil]]
 
[[Category:Television broadcasters]]
 
[[Category:Television broadcasters]]
 
[[Category:1965]]
 
[[Category:1965]]
 
[[Category:Television]]
 
[[Category:Television]]
[[Category:Rio de Janeiro city]]
 
 
[[Category:Rio de Janeiro]]
 
[[Category:Rio de Janeiro]]
[[Category:Public broadcasters]]
+
[[Category:AIR-IAB]]
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[[Category:Centro Internacional de Televisión Abierta]]
 
[[Category:South America]]
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[[Category:Globo]]
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[[Category:Canais Globo]]
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[[Category:Globo Internacional]]
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[[Category:Television networks in Brazil]]

Latest revision as of 12:51, 14 April 2024

1965–1966 1966–1976 1976–2008 2008–present
1965–1966 1966–1976 1976–2008 2008–present
1970–1972 1972–1976 1976–1981 (primary); 1976-1986 (secondary) 1981–1983 1983–1986 1986–1988 (primary); 1988–1990 (secondary)
1970–1972 1972–1976 1976–1981 (primary); 1976-1986 (secondary) 1981–1983 1983–1986 1986–1988 (primary); 1988–1990 (secondary)
1988–1990 1991–1992 1992–1994 1994–1995 1996–2000 2000–2004
1988–1990 1991–1992 1992–1994 1994–1995 1996–2000 2000–2004
2005–2008 2008–2014 2014–2015 2015–2021 2021–present
2005–2008 2008–2014 2014–2015 2015–2021 2021–present

TV Globo (stylized as tvglobo), formerly known as Rede Globo (from Rede Globo de Televisão) or simply Globo, is a Brazilian free-to-air television network, owned by the media conglomerate Grupo Globo. It was founded on April 26, 1965, by the media proprietor Roberto Marinho, who managed for the rest of his life. It's the largest commercial TV network in Latin America and the second-largest commercial TV network in the world just behind ABC in the United States and the largest producer of telenovelas.

TV Globo (first era)

1965–1966

Globo Logo 1965
Designer:  Aloisio Magalhães
Typography:  None
Launched:  April 26, 1965

It began as a TV station in Rio de Janeiro on Channel 4. Its first logo designed by Aloisio Magalhães, was a 4-point pinwheel star which those lines resemble the number four, reference at the time. This logo is short-lived, as Globo soon expanded its presence.

1966–1976

Globo Logo 1966
Designer:  Mauro Borja Lopes
Typography:  None
Launched:  September 29, 1966

When TV Globo began expanding with its second station in São Paulo in 1966 (which replaced the old channel TV Paulista) six months earlier, the logo was changed created by Mauro Borja Lopes. This is the first logo as a global sphere for the Earth (hence, globo, name taken from its homonymus newspaper) that began two meridians and an equator, which form still represents today.

Rede Globo de Televisão

1970–1972

Globo 1970
Designer:  Mauro Borja Lopes
Typography:  Microgramma
Launched:  November 13, 1970

After the creation of Jornal Nacional, TV Globo changed the name to Rede Globo de Televisão and introduced an extension of its logo in 1970. The 7 rings represented the seven original TV stations of Globo: Rio de Janeiro, São Paulo, Salvador (today affiliated with SBT, being TV Bahia as successor), Minas Gerais, Porto Alegre and Brasilia (whose station lasted less than a year, and created its own station the next year), being the first television network in Brazil nationwide. The text was in Microgramma typeface font.

Rede Globo

1972–1976

Globo Logo 1974
Designer:  Mauro Borja Lopes
Typography:  Microgramma
Launched:  May 1972

In 1972, Globo dropped the de televisão text to be simplified, changing the name as Rede Globo when started its experimental color broadcasts.

1976–2008

Rede Globo (1976) (Print)

1976–1981 (primary); 1981-1986 (secondary)

Globo 75
Designer:  Hans Donner
Typography:  None
Launched:  March 8, 1976

In 1975, German/Austrian designer Hans Donner was hired to redesign the Globo symbol. The result consists of a sphere representing once again, with a rounded rectangular cutout representing a television screen, and a second sphere within the screen. As such, it could be represented as an illustration for seeing the Earth through the television screen. It debuted on the screen on March 8, 1976, along with new programming at that time. This design would later be the basis for the next logos.

While the logo used cyan-white gradients, Dolphin Productions in New York created some IDs with a glassy-green logo. There was also a monochrome variant, which had a "shading" technique that resembles the color symbol.

Originally, it seemed that this would be a secondary symbol, as seen in an unused 1975 logo pack, which features an animation with a symbol similar to the one finally used, while its main logo was completely different.

1981–1983

Globo logo 1981
Logopedia InfoWhite BETTER LOGO NEEDED
Designer:  Hans Donner
Typography:  None
Launched:  April 1981

In April 1981, the Globo logo was given a 3D metal texture. The idents shown during the period were animated by the Computer Graphics Lab at NYIT (currently Pixar Animation Studios).

1983–1986

Rede Globo Logo Fim De Ano 1984
Logopedia InfoWhite BETTER LOGO NEEDED
Designer:  Hans Donner
Typography:  None
Launched:  March 1983

In 1983, the Globo logo appeared for the first time in full 3D, in the "Abre-Alas" and "Prédio" IDs. Those 3D idents were modeled at PDI.

1986–1992

1986–1988 (primary); 1988–1990 (secondary)
Logotipo Rede Globo 1986
Designer:  Hans Donner
Typography:  None
Launched:  January 1986

The Globo logo was given another major facelift in 1986, in which the screen has been filled with rainbow-colored gradients. This image variant was mostly seen during sign-ons and sign-offs between 1986-1992. These idents and the next ones are made by a then-new company that Hans Donner founded, "Globograph". Some idents had a gentle motion where the colors of the "screen" were moving upwards, similar to the effect on the current logo.

1988–1990
Rede Globo logo 1988
Designer:  Hans Donner
Typography:  None
Launched:  July 21, 1988
1991–1992
Rede Globo 1991
Designer:  Hans Donner
Typography:  None
Launched:  January 1st, 1991

The rainbow gradient inside the logo is now formed by triangles (which was mainstayed up until 2008). The gradient was also inverted, so the purple was at the top and the pink on the bottom.

1992–2008

1992–1994
Rede Globo 1992
Designer:  Hans Donner
Typography:  None
Launched:  April 6, 1992

On April 6, 1992, the logo has taken an overhaul, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo, as well as the edges of the "screen" being more rounded and bent likes kind of gloss.

1994–1995
Rede Globo Logo 1992
Designer:  Hans Donner
Globograph
Typography:  None
Launched:  Unknown
1996–2000
Rede Globo Logo 1996
Designer:  Hans Donner
Globograph
Typography:  None
Launched:  Jan 1, 1996

In 1996, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol.

2000–2004
Globo 2000 clear
Designer:  Hans Donner
Globograph
Typography:  None
Launched:  April 3, 2000

In 2000, the previous logo receives a simplified metallic texture. It was launched on April 3, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil and the world.

2005–2008
RedeGlobo2005
Designer:  Hans Donner
Globograph
Typography:  None
Launched:  December 26, 2004

During late-2004 the logo became lighter, shinier, and has its texture color "inverted" in a way. This change was made in time for Globo's 40th anniversary and debuted on December 26, 2004 during that year's edition of Estação Globo prior to its full debut on January 1, 2005.

Globo

2008–present

Rede Globo (2008) (Print)

2008–2014

Logotipo da Rede Globo (2008-2014)
Designer:  Hans Donner
Roberto Shimose
Typography:  None
Launched:  March 30, 2008

In March 30, 2008, the Globo logo received its biggest redesign since 1975, and its biggest layout update since 1992, a few months after the launch of digital television in Brazil. The "screen" in the center of the symbol was modified to 16:9 aspect ratio, and the colors are now made out of scan lines. The spheres' chrome texture was totally overhauled and simplified, creating a smile effect, according to Hans Donner. During this era, the network became known as simply Globo although the shorter name was used before 2008 during promos.

2014–2021

2014–2015

Rede Globo logo 2014 2
Designer:  Hans Donner
Roberto Shimose
Typography:  None
Launched:  April 6, 2014

On October 2013, it was leaked in a 111-second animation video showing Rede Globo logo evolution through its history, ending with a redesigned version of its iconic logo. Months later, this same logo was officially launched on its Vem_aí upfront event - three days prior to the roll-out - in April 2014.

The logo dropped the highly stylized metallic look in favor of a simplified gloss/gradient texture, along with a new gentle wave motion effect for the colors of the "screen", leading a new motto of the network: "Globo is moving to keep up with life, the world, and you." It also approaches the trend of two-dimensional design by promoting the 2008 monochrome logo as alternate, being often used since 2013.

2015–2021

Logotipo da Rede Globo (2015-2021)
Designer:  Hans Donner
Roberto Shimose
Typography:  None
Launched:  October 2014 (secondary)
March 15, 2015 (primary)

On October 2014, a slight update of the logo was launched - initially as a secondary logo - making it more flat-shaded by losing the lilac shadows from the former one. On March 15, 2015, it was promoted to main logo.

TV Globo (second era)

2021–present

TV Globo 2021 azul
Designer:  Globo in-house team
Beeld
Typography:  None
Launched:  December 1, 2021

Since January 2020, Rede Globo, Globosat, Globo.com, and DGCorp operations were all merged to form a single company just named Globo. Thus, Rede Globo was rebranded back as TV Globo (stylized as tvglobo) after more than fifty years. Once Globo brand solo name was no longer directly related to the network, now one of its several medias.

This logo officially debuted on-air on December 1, 2021 during Jornal Nacional, and features more vibrant colors which take over the full screen. Instead of the screen being rainbow-colored, it now adopts different color palettes, in addition of the white spheres slightly reflecting the background color - which may or may not be contrasting - on screen applications.

Initially, the red logo variation, used as the Entertainment on-screen bug and credits logo, was the default version in the first days, until being replaced to the blue one, used for the News purposes, on that function.

External links