Rede Tupi was a television network broadcasted by Rede Tupi de Televisão. It was founded on September 18, 1950 by Assis Chateaubriand as the first in Brazil and South America, and was defunct on July 18, 1980 under the brazilian dictatorship of João Figueiredo.
PRG2[]
1950-1951[]
Logo borrowed from the radio station.
TV Tupi[]
1951-1972[]
Designer:
Mario Fanucchi
Typography:
None
Launched:
1950
Mario Fanucchi arrived at Tupi in December 1950, replacing other artists who made slides for program breaks and intermissions. He then designed the iconic mascot, a child version of the extant logo, of which the head was used as a branding device on several of its stations starting in 1951, sparking interest not only in children but also among viewers who weren't comfortable with the long program breaks. Airton Rodrigues gave him the name Tupiniquim, which was approved by Cassiano Gabus Mendes.
Rede Tupi de Televisão[]
1972-1978[]
With the start of color TV in Brazil, Fanucchi's logo was replaced by a new logo, which was the result of a competition. Said competition was announced in the group's newspapers and magazines and would spark the interest of college students in graphic and industrial design. The new logo had elements related to television transmission, two intermingling oscilloscope lines with three circles - each in red, green and blue. The winner went to Paris under a trip paid by Air France to visit one of the main industrial design schools of France. Not much information is known about the winner.
1977[]
Designer:
Unknown
Typography:
Frankfurter
Launched:
1977
Briefly in 1976-1977, a six-pronged windmill was used in the São Paulo station, showing its integration to the network.
1978[]
After massive rejection from viewers, the previous logo resumed its usage, with slight modifications. The circles in the logo now follow the correct RGB order.
1978-1980[]
Designer:
Cyro Del Nero
Typography:
None
Launched:
1978
The last logo of the network consisted of a T divided in three pieces, each of them with a curved edge, consisting of a small blue piece and two equal larger pieces, a horizontal one in red and a vertical one in green. Jokes had emerged within the network that, despite giving a sense of modernity, it was pejoratively nicknamed "tesão", referring to a possible double entendre in the design.
Due to an economic crisis, Rede Tupi ceased broadcasting on July 18, 1980. This logo, during that day, was shown in blue, green and orange (degraded from red), and was outlined. Tupi's channels were later divided into two groups. TV Tupi's São Paulo, Porto Alegre and Belém stations were given to Silvio Santo's TVS Rio de Janeiro to create in 1981. The four other channels (plus TV Excelsior’s old São Paulo station) were used to form Rede Manchete (now RedeTV!) in 1983.
Newspaper Correio Braziliense | Estado de Minas | Diário de Pernambuco | O Imparcial Former/Defunct: Diário de S. Paulo | Jornal do Commercio | Monitor Campista | O Jornal | Diário da Noite
