Vanguarda was originally founded as Rede Globo Vale do Paraíba in 1988, operating for São José dos Campos. Its first logo consists of the monochrome Rede Globo logo with its wordmark and the word Vale do Paraíba in the classic ITC Avant Garde typeface. In the IDs, the 3D logo was usually preferred.
1993-1998 (service announcements)[]
SVG NEEDED
BETTER LOGO NEEDED
In 1993, the logo was updated to match Globo's 1992 logo. Also, the "Rede Globo" wordmark was removed. This was only used during service announcements.
TV Vanguarda Paulista (1998-2002)/TV Vanguarda (2002-2003)[]
1998-2003[]
SVG NEEDED
In 1998, the station was renamed to Vanguarda Paulista as part of an ongoing overhaul. In 2002, it was later renamed to TV Vanguarda, although it used the same logo.
In 2003, Vanguarda Paulista was renamed to Rede Vanguarda after the launch of its channel in Taubaté. A new logo was introduced, which consisted in the famous tube with its rainbow-colored borders cut to form a "V".
In 2012, Rede Vanguarda changed the logo after 9 years. The cylinder now is fully metallic, and its interior is formed by rainbow-colored scanlines. This change was made to match Rede Globo's 2008 logo.
2014-2020[]
SVG NEEDED
In 2014, the logo was made brighter and the metal is white, to match Rede Globo's 2015 logo.
ITC Avant Garde (2020-2022; March 2023-present) Custom wordmark (January-March 2023)
Launched:
March 23, 2020
On 2020, after using the logo for 8 years, Rede Vanguarda changed this logo. This logo follows the trend of flat design and approaches that of Rede Globo's current logo. Now, the "V" is an upside-down triangle with the scanlines, bordered by 2 other white triangles.
Parent companies of affiliated stations: Grupo Rede Amazônica | Grupo Liberal | Sistema Tapajós de Comunicação | Grupo Jaime Câmara | Grupo Mirante | Sistema Clube de Comunicação | Sistema Verdes Mares | Rede InterTV | Sistema Tribuna de Comunicação | Rede Paraíba de Comunicação | Grupo Asa Branca | Sistema Grande Rio de Comunicação | Organização Arnon de Mello | Grupo Sergipe de Comunicação | Rede Bahia | Grupo Modesto Cerqueira | Rede Matogrossense de Comunicação | Rede Gazeta de Comunicações | Grupo Folha de Comunicação | Rabbit Participação e Administrações | Rede Integração | Grupo EP | Grupo Diário de Mogi | Grupo Paulo Lima | Traffic | Grupo Tribuna | Rede Vanguarda | GRPCOM | NSC Comunicação | Grupo RBS
International former stations: Defunct: IPCTV (Japan) Others: Telemontecarlo (foreign partner, later sold, now La7) (Italy)
Owned-and-operated station (via Canais Globo) in Bold
Main stations in italic 1Co-owned by Sistema Tribuna de Comunicação 2Co-owned by Grupo Modesto Cerqueira 3Co-owned by Grupo Folha de Comunicação