Renault was founded in 1898 by the three brothers Louis, Marcel and Fernand Renault. The company was initially called “Renault-Frères” and the first logo was designed in 1900.[1]
1900–1906
This logo featured the brother’s initials, with two entwined Rs. Used primarily on internal documents, this emblem was not used on brand vehicles, which could be recognized only by the name “Renault-Frères” on the running board and the initials LR (for Louis Renault) carved onto the wheel hubs.[2]
Renault
1906–1919
1919–1923
1923–1925
1925–1930
1930–1945
1945–1946
1946–1958
Designer:
Unknown
Typography:
Century Gothic Bold
Launched:
Unknown
1958–1967
Designer:
Unknown
Typography:
Compact Light
Launched:
Unknown
1967–1973
Designer:
Unknown
Typography:
Compact Light
Launched:
Unknown
In 1967, Renault first introduced the famous "rhombus symbol" as a badge in the R15/17 models and early R5 models. This logo was used for a short period of time, after the Kent company sued Renault for plagiarizing their logo (which also has a similar rhombus but rotated 90°), therefor Renault stopped using this logo, removed the badge from cars and replaced it by the following design made by Victor Vasarely.[3]
Nouvel R (custom typeface, used for corporate identity)
Launched:
March 4th, 2021
As like Dacia, Renault designed a new logo for their new concept - Renault 5 (2023). This logo is a revised version of the 1973 logo first used on the original Renault 5.
The new diamond officially become the brand's new logo from March 12, 2021 after other brands such as Peugeot, Opel, Volkswagen, Kia, and Nissan updated theirs earlier.
