Rete 4 (meaning Network 4), or Retequattro, is one of three flagship channels of the leading Italian commercial broadcaster, Mediaset. It has traditionally had lower viewership ratings than co-flagship channels Canale 5 and Italia 1.
For other related logos and images, see:
Rete 4’s first logo consisted of an italicized R, colored in yellow, and a number 4 inside it.
In 1991, the logo was modified, gaining rounded edges and shadows.
Rete 4 got a new look in 1999. It was created by the London-based company English & Pockett. The logo was straightened up and given an orange colour. This is the longest-lived logo of the channel.
- Design Week: English & Pockett develop on-air identity
- Youtube: Commercial bumpers 1999-2003 (A)
- Youtube: Commercial bumpers 1999-2003 (B)
During the talk show Stasera Italia (Italy Tonight) on 12 September 2018, Rete 4 got a new logo after 19 years and a new look. Mediaset presented the new logo during the presentation of the 2018/2019 season. The new logo drops the R and replaces it with a circle.
This rebrand comes a few months after that of Canale 5, which introduced a new logo in April 2018. As with Canale 5, the rebrand was done by Milanese agency Monkey Talkie.
- New Mediaset program schedules: complete restyling of Rete 4
- Promo of the new season
- Rebranding process