Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1982–1991 1991–1999 1999–2018 2018–present
1982–1991 1991–1999 1999–2018 2018–present

Rete 4 (meaning Network 4), or Retequattro, is one of three flagship channels of the leading Italian commercial broadcaster, Mediaset. It has traditionally had lower viewership ratings than co-flagship channels Canale 5 and Italia 1.

1982–1991

Rete 4 1982.svg

Rete 4’s first logo consisted of an italicized R, colored in yellow, and a number 4 inside it.

1991–1999

Rete 4 logo old.svg

In 1991, the logo was modified, gaining rounded edges and shadows.

1999-2018

Rete 4 logo.svg
Designer:  English & Pockett
Typography:  Frutiger
(on-screen graphics, 1999-2009)
Gotham Rounded
(on-screen graphics, 2009-2018)
Launched:  September 20, 1999

Rete 4 got a new look in 1999. It was created by the London-based company English & Pockett. The logo was straightened up and given an orange colour. This is the longest-lived logo of the channel.

2018–present

Rete42018.svg
Designer:  Monkey Talkie
Typography:  Catamaran
(on-screen graphics)
Launched:  September 12, 2018

During the talk show Stasera Italia (Italy Tonight) on 12 September 2018, Rete 4 got a new logo after 19 years and a new look. Mediaset presented the new logo during the presentation of the 2018/2019 season. The new logo drops the R and replaces it with a circle.

This rebrand comes a few months after that of Canale 5, which introduced a new logo in April 2018. As with Canale 5, the rebrand was done by Milanese agency Monkey Talkie.


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