Rete 4

This page only shows primary logo variants.

For other related logos and images, see:

Other



1982–1991	1991–1999	1999–2018	2018–present

Rete 4 (meaning Network 4), or Retequattro, is one of three flagship channels of the leading Italian commercial broadcaster, Mediaset. It has traditionally had lower viewership ratings than co-flagship channels Canale 5 and Italia 1.

1982–1991[]

Rete 4’s first logo consisted of an italicized R, colored in yellow, and a number 4 inside it.

Some idents used by Rete 4 and its programmes when it launched were similar to the ones used by Rede Globo in Brazil, as Rete 4 was Globo's official partner in Italy (having broadcast its successful telenovelas until the mid-1980s).

1991–1999[]

In 1991, the logo was modified, gaining rounded edges and shadows.

1999-2018[]

Designer:

English & Pockett

Typography:

Frutiger
(on-screen graphics, 1999-2009)
Gotham Rounded
(on-screen graphics, 2009-2018)

Launched:

September 20, 1999

Rete 4 got a new look in 1999. It was created by the London-based company English & Pockett. The logo was straightened up and given an orange colour. This is the longest-lived logo of the channel.

2018–present[]

Designer:

Monkey Talkie

Typography:

Catamaran
(on-screen graphics)

Launched:

September 12, 2018

During the political debate show Stasera Italia (Italy Tonight) on 12 September 2018, Rete 4 got a new logo after 19 years and a new look. Mediaset presented the new logo during the presentation of the 2018/2019 season. The new logo drops the R and replaces it with a circle.

This rebrand comes a few months after that of Canale 5, which introduced a new logo in April 2018. As with Canale 5, the rebrand was done by Milanese agency Monkey Talkie.