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'''Rete 4''' (meaning Network 4), or '''Retequattro''', is one of three flagship channels of the leading Italian commercial broadcaster, [[Mediaset]]. It has traditionally had lower viewership ratings than co-flagship channels [[Canale 5]] and [[Italia 1]].
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{{Print Logos}}
 
{{Print Logos}}
 
{{ImageTOC
 
{{ImageTOC
|Rete_4_1982.svg|1982-1991
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|Rete_4_1982.svg|1982–1991
|Rete 4 logo old.svg|1991-1999
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|Rete 4 logo old.svg|1991–1999
|Rete 4 logo.svg|1999-2018
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|Rete 4 logo.svg|1999–2018
|Rete42018.svg|2018-present
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|Rete42018.svg|2018–present
 
}}
 
}}
   
==1982-1991==
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==1982–1991==
[[File:Rete_4_1982.svg|center|202x202px]]
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[[File:Rete 4 1982.svg|center|200px]]<br />
   
Rete 4's first logo consisted of an italicized R, colored in yellow, and a number 4 inside it.
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Rete 4’s first logo consisted of an italicized R, colored in yellow, and a number 4 inside it.
   
==1991-1999==
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==1991–1999==
[[File:Rete 4 logo old.svg|204x204px|center]]
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[[File:Rete 4 logo old.svg|center|200px]]<br />
   
 
In 1991, the logo was modified, gaining rounded edges and shadows.
 
In 1991, the logo was modified, gaining rounded edges and shadows.
   
<gallery widths="150" position="center" captionalign="center" bordersize="none" bordercolor="transparent" hideaddbutton="true">
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<gallery widths="100" position="center" captionalign="center" bordersize="none" bordercolor="transparent" hideaddbutton="true">
Rete 4 logo old (2).png|The logo without the shadows, which appears on the Mediaset intros.
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Rete 4 logo old 2.svg|The logo without the shadows, which appears on the Mediaset intros.
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RETE4-MEDIASET-1996.png|On-screen logo (1996-1999).
 
</gallery>
 
</gallery>
   
 
==1999-2018==
 
==1999-2018==
[[File:Rete 4 logo.svg|190x190px|center]]
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[[File:Rete 4 logo.svg|center|200px]]<br />
   
Rete 4 got a new look in 1999. It was created by the London-based company [[English & Pockett]]. The logo was straightened up and given an orange colour. This is the longest-lived logo of the network.
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Rete 4 got a new look in 1999. It was created by the London-based company [[English & Pockett]]. The logo was straightened up and given an orange colour. This is the longest-lived logo of the channel.
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<gallery widths="150" position="center" captionalign="center" bordersize="none" bordercolor="transparent" hideaddbutton="true">
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RETE4-MEDIASET-1999.png|On-screen logo (1999–2018).
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4-MEDIASET-1999.png|The 4 without the R (1999–present), used in idents.
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Rete 4 HD.svg|HD logo (2011–2018).
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</gallery>
   
 
*[http://www.designweek.co.uk/news/english-and-pockett-develop-on-air-identity/1123664.article Design Week: English & Pockett develop on-air identity]
 
*[http://www.designweek.co.uk/news/english-and-pockett-develop-on-air-identity/1123664.article Design Week: English & Pockett develop on-air identity]
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*[http://www.youtube.com/watch?v=GwxurQ_z6ls Youtube: Commercial bumpers 1999-2003 (B)]
 
*[http://www.youtube.com/watch?v=GwxurQ_z6ls Youtube: Commercial bumpers 1999-2003 (B)]
   
==2018-present==
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==2018–present==
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[[File:Rete42018.svg|center|200px]]
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[[File:Rete42018.svg|center|200px]]<br />
Rete 4 got a new logo after 19 years and a new look on September 12th at 18:31 (GMT) during of talk-show ''Stasera Italia''. [[Mediaset]] presented the new logo during the presentation of the 2018/2019 season. The new logo drops the R and replaces it with a circle.
 
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During the talk show ''Stasera Italia'' (Italy Tonight) on 12 September 2018, Rete 4 got a new logo after 19 years and a new look. [[Mediaset]] presented the new logo during the presentation of the 2018/2019 season. The new logo drops the R and replaces it with a circle.
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This rebrand comes a few months after that of [[Canale 5]], which introduced a new logo in April 2018. As with Canale 5, the rebrand was done by Milanese agency Monkey Talkie.
   
*[https://www.youtube.com/watch?v=DN95A7bEJ1s Promo of the new season]
 
 
*[https://www.dday.it/redazione/27237/nuovi-palinsesti-mediaset-restiling-completo-di-rete-4-allo-studio-casa-totti-e-i-documentari-di-renzi New Mediaset program schedules: complete restyling of Rete 4]
 
*[https://www.dday.it/redazione/27237/nuovi-palinsesti-mediaset-restiling-completo-di-rete-4-allo-studio-casa-totti-e-i-documentari-di-renzi New Mediaset program schedules: complete restyling of Rete 4]
 
*[https://www.youtube.com/watch?v=DN95A7bEJ1s Promo of the new season]
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*[https://www.monkeytalkie.com/mediaset-rete4-channel-branding/ Rebranding process]
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<gallery widths="100" position="center" captionalign="center" bordersize="none" bordercolor="transparent" hideaddbutton="true">
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RETE4-MEDIASET-2018.png|On-screen logo (2018-present).
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</gallery>
   
 
{{Mediaset}}
 
{{Mediaset}}
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[[Category:Italy]]
 
[[Category:Italy]]
 
[[Category:1982]]
 
[[Category:1982]]
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[[Category:Rete 4]]

Revision as of 16:35, 5 June 2020

Rete 4 (meaning Network 4), or Retequattro, is one of three flagship channels of the leading Italian commercial broadcaster, Mediaset. It has traditionally had lower viewership ratings than co-flagship channels Canale 5 and Italia 1.

This page only shows primary logo variants.
For other related logos and images, see:
1982–1991 1991–1999 1999–2018 2018–present
1982–1991 1991–1999 1999–2018 2018–present

1982–1991

Rete 4 1982


Rete 4’s first logo consisted of an italicized R, colored in yellow, and a number 4 inside it.

1991–1999

Rete 4 logo old


In 1991, the logo was modified, gaining rounded edges and shadows.

1999-2018

Rete 4 logo


Rete 4 got a new look in 1999. It was created by the London-based company English & Pockett. The logo was straightened up and given an orange colour. This is the longest-lived logo of the channel.

2018–present

Rete42018


During the talk show Stasera Italia (Italy Tonight) on 12 September 2018, Rete 4 got a new logo after 19 years and a new look. Mediaset presented the new logo during the presentation of the 2018/2019 season. The new logo drops the R and replaces it with a circle.

This rebrand comes a few months after that of Canale 5, which introduced a new logo in April 2018. As with Canale 5, the rebrand was done by Milanese agency Monkey Talkie.