Logopedia
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Logopedia
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Contents

1982–1988 1988–1995 1995–2007 2007–2014 2014–present
1982–1988 1988–1995 1995–2007 2007–2014 2014–present

1982–1988

S4C logo (1982-1988).svg
Designer:  Unknown
Typography:  Clearface Heavy
Launched:  Unknown

S4C was launched on 1 November 1982 in Wales, one day before Channel 4 in the rest of the United Kingdom, and used the "WALES4CYMRU" logo. S4C stands for "Sianel Pedwar Cymru" which is Welsh for "Channel Four Wales (C4W)".

1988–1995

S4C 1988.svg
Designer:  Unknown
Typography:  Bodoni Bold
Launched:  Unknown

In 1988, the ident changed to a computer-generated ident featuring an animation of the streamlined S4C logo, the colours of the logo were blue, green and red and the font was Bodoni. The early 1990s saw a more "traditional" ident from S4C, depicting a piece of Welsh slate with colour blue green and red washing over the letters S4C.

1995–2007

S4C logo.svg
Designer:  Unknown
Typography:  Futura Heavy
Launched:  Unknown

On 7 March 1995, S4C introduced a new logo, with a red tilde resembling a dragon's tongue at the end of the S4C wordmark and the font was Futura. Although no actual dragons appear in these idents, they nevertheless have a theme of fire - for example a bin that burps flames and a fan that spreads flames - as symbolic of a dragon.

2007–2014

S4C logo 2007.svg
Designer:  Proud Creative
Freefarm (soundtrack)
Typography:  S4C Sans
Based on Typ1451
Launched:  Unknown

This logo was introduced on 18 January 2007. It was part of a total rebrand of the channel made by Proud Creative. In the rebrand, stereotypical Welsh icons such as dragons were avoided in favour of an "inherently Welsh" tone.[1][2][3][4][5][6]


2014–present

S4C 2014.svg
Designer:  Sugar Creative
Typography:  Syntax Bold
Launched:  Unknown

A new S4C logo and brand developed by Sugar Creative was introduced on 10 April 2014; the new design was developed around a concept of providing "context" to S4C's target audience and programming. The design revolves heavily around a trapezoidal shape used within the channel's new logo, which is prominently used within aspects of the channel's overall marketing and branding.[7]


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