1982–1988 1988–1995 1995–2007 2007–2014 2014–present
1982–1988 1988–1995 1995–2007 2007–2014 2014–present


S4C logo (1982-1988).svg
Designer:  Unknown
Typography:  Clearface Heavy
Launched:  1 November 1982

S4C was launched on 1 November 1982 in Wales, one day before Channel 4 in the rest of the United Kingdom, and used the "WALES4CYMRU" logo. S4C stands for "Sianel Pedwar Cymru" which is Welsh for "Channel Four Wales (C4W)".

The launch of S4C was made one day before Channel 4 because Welsh people demanded for years that they were underserved by both the BBC and HTV (which back then was the ITV company for Wales). On off-peak hours, S4C rebroadcast programmes from its English counterpart, Channel 4.


S4C 1988.svg
Designer:  Unknown
Typography:  Bodoni Bold
Launched:  2 May 1987

In 1988, the ident changed to a computer-generated ident featuring an animation of the streamlined S4C logo, the colours of the logo were blue, green and red and the font was Bodoni. The early 1990s saw a more "traditional" ident from S4C, depicting a piece of Welsh slate with colour blue green and red washing over the letters S4C.


S4C logo.svg
Designer:  Unknown
Typography:  Futura Heavy
Launched:  10 February 1995

On 7 March 1995, S4C introduced a new logo, with a red tilde resembling a dragon's tongue at the end of the S4C wordmark and the font was Futura. Although no actual dragons appear in these idents, they nevertheless have a theme of fire - for example a bin that burps flames and a fan that spreads flames - as symbolic of a dragon.


S4C logo 2007.svg
Designer:  Proud Creative
Freefarm (soundtrack)
Typography:  S4C Sans
(Based on Typ 1451)
Launched:  18 January 2007

This logo was introduced on 18 January 2007. It was part of a total rebrand of the channel made by Proud Creative. In the rebrand, stereotypical Welsh icons such as dragons were avoided in favour of an "inherently Welsh" tone.[1][2][3][4][5][6]


S4C 2014.svg
Designer:  Sugar Creative
Typography:  Syntax Bold (logo)
Gotham Narrow (brand)
Launched:  10th April 2014

A new S4C logo and brand developed by Sugar Creative was introduced on 10 April 2014; the new design was developed around a concept of providing "context" to S4C's target audience and programming. The design revolves heavily around a trapezoidal shape used within the channel's new logo, which is prominently used within aspects of the channel's overall marketing and branding.[7]