S4C

1982–1987	1987–1995	1995–2007	2007–2014	2014–present

1982–1987

Designer:  Unknown

Typography:  Clearface Heavy

Launched:  1 November 1982

S4C was launched in Wales on 1 November 1982, one day before Channel 4 in the rest of the United Kingdom, and used the "WALES4CYMRU" logo. S4C stands for "Sianel Pedwar Cymru" which is Welsh for "Channel Four Wales (C4W)".

The launch of S4C was made one day before Channel 4 because Welsh people demanded for years that they were underserved by both the BBC and HTV (which back then was the ITV company for Wales). On off-peak hours, S4C re-ran some programmes from its English-language counterpart, Channel 4.

"Welcome" ident. "Croeso" means "Welcome" in the Welsh language.

S4C "Closedown" 1986

1987–1995

Designer:  Peter Leonard Lambie-Nairn (1993 idents)

Typography:  Bodoni Bold

Launched:  2 May 1987

On 2 May 1987, the ident changed to a computer-generated ident featuring an animation of the streamlined S4C logo, the colours of the logo were blue, green and red and the font was Bodoni. The early 1990s saw a more "traditional" ident from S4C, depicting a piece of Welsh slate with blue, green, and red colours washing over the S4C lettering.

However, on 1 June 1993, the iconic "Dragon" idents were introduced. Although no actual dragons appear in these idents, they nevertheless have a theme of fire - for example a bin that burps flames and a fan that spreads flames - as symbolic of a dragon.

Print version

1995–2007

Designer:  Tutssels (logo) Lambie-Nairn (idents)

Typography:  Futura (modified)

Launched:  10 February 1995

Almost two years later, on 10 February 1995, S4C introduced a new logo, designed by Tuttsels, with a red tilde resembling a dragon's tongue right next to the S4C wordmark. However, the dragon-inspired idents remained unchanged.

In 1998, S4C launched a 100% Welsh channel, S4C Digidol (S4C Digital).

Print version

2007–2014

Designer:  Proud Creative Freefarm (soundtrack)

Typography:  S4C Sans (Based on Typ 1451)

Launched:  18 January 2007

This logo was introduced on 18 January 2007. It was part of a total rebrand of the channel made by Proud Creative. In the rebrand, stereotypical Welsh icons such as dragons were avoided in favour of an "inherently Welsh" tone.

With analogue switchover completing on 31 March 2010, S4C no longer aired any of the programmes that were produced for Channel 4 on their network.[1][2][3][4][5][6]

Print version

2014–present

Designer:  Sugar Creative

Typography:  Syntax Bold (logo) Gotham Narrow (brand)

Launched:  10 April 2014

A new S4C logo and brand developed by Sugar Creative was introduced on 10 April 2014; the new design was developed around a concept of providing "context" to S4C's target audience and programming. The design revolves heavily around a trapezoidal shape used within the channel's new logo, which is prominently used within aspects of the channel's overall marketing and branding.[7]

Print version

S4C HD (2016–present)

Used on BBC iPlayer

40th anniversary logo (2022)