SAS-10 Adelaide began transmission on 26 July 1965. The callsign stood for South Australian Telecasters South Australia.
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In 1971, SAS-10 was purchased by TVW Enterprises.
This logo was used for a brief period by SAS-10 Adelaide between 1983 and October 1984.
SAS Adelaide adopted this logo on 19 October 1985.
On 27 December 1987, both SAS-10 and ADS-7 switched ownership with SAS joining the Seven Network. This came about after problems arose following SAS-10's purchase by Robert Holmes à Court's Bell Group in 1982 and Network Ten unwilling to discuss plans with Bell given that it owned a Seven affiliate.
Television in South Australia
| Parent company: Seven Group Holdings