Special Broadcasting Service Testing Television logo 1979 Channel028 SBS Logo 1983-85 SBS 1985 SBS 1985-wordmark
1979–1980 1980–1983 1983–1985 1985–1989 1985–1993
SBS 1993 SBS 2008 Stacked SBS One SBS 2015 SBS 2019
1993–2008 2008–2009 2009–2015 2015–2019 2019–present

Special Broadcasting Service Ethnic Television


Special Broadcasting Service Testing Television logo 1979

SBS began test transmissions in April 1979 when it showed various foreign language programs on ABV-2 Melbourne and ABN-2 Sydney on Sunday mornings. Each transmission would begin with the following announcement: This is SBS Ethnic Television, coming to you on ABN2 in Sydney and ABV2 Melbourne.

Channel 0/28



Channel 0/28 began transmission on 24th October 1980 (United Nations Day). At the time SBS was broadcasting on VHF-0 and UHF-28 in Melbourne and Sydney. The logo, a gradient blue-and-white ring was used across all of SBS' radio and television stations and symbolized transmission on VHF channel 0. Channel 0/28 does not use its callsign.

Network 0-28


SBS Logo 1983-85
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On 14th October 1983, Channel 0/28's service expanded into Canberra on UHF-28, and Goulburn and Cooma on UHF-58 and changed its name to Network 0-28. Its new slogan would be the long-running Bringing the World Back Home.

SBS TV (first era)


SBS 1985

On 18th February 1985, the name changes again, this time to SBS TV. On 30th June, transmission begins in Brisbane, Adelaide, Newcastle, Wollongong and the Gold Coast. On 5th January 1986, SBS ceases its VHF-0 transmissions and becomes Australia's first sole UHF network. On 16th March 1986, the network expands into Perth, Mount Gambier, Loxton-Renmark, Port Pirie, Broken Hill, Toowoomba, Townsville, Bendigo, Ballarat, Traralgon, and Hobart.

As of 1989, this logo would remain in use as a corporate logo until a revamp in 1993.


SBS 1985-wordmark

In 1989, the logo was updated with the globe removed. This logo was also launched on 18th February 1985 as a wordmark.


SBS 1993

A new SBS logo was launched throughout 1993, featuring five blue curved splices, described as the "Mercator" logo (named as the shapes look like a mercator globe in 2D), with the letters SBS in white on top. The five splices represented the continents of the world and the angle represented the tilt of the Earth's axis.

On 20th May 1994, SBS expanded into Darwin, Wagga Wagga, Orange, Albury-Wodonga and to the rest of regional Australia. Shepparton was the last area to receive SBS in the mid 1990's.


SBS 2008

The new logo and a major revamp was launched on 7th May 2008, reducing the number of splices into four, and shifting the perspective and angle so that each splice is larger than the last.




On 1st June 2009, SBS renamed their main channel SBS One to coincide with the launch of their new digital channel SBS Two (now SBS Viceland).

SBS TV (second era)


SBS 2015

On 4th July 2015, a modified version of its 2008 logo was launched when SBS One reverted back to its original name. This was met with a noticeably thicker logo and typeface. There's also a horizontal version.


SBS 2019

In February 2019, SBS underwent a minor brand refresh which introduced a modification of their 2015 logo. The logo was in turn, adopted by the main channel with SBS Food adopting it since November 2018.