This page only shows primary logo variants.
For other related logos and images, see:
Special Broadcasting Service Ethnic Television
SBS began test transmissions in April 1979 when it showed various foreign language programs on ABN-2 Sydney and ABV-2 Melbourne on Sunday mornings. Each transmission would begin with the following announcement: This is SBS Ethnic Television, coming to you on ABN-2 in Sydney and ABV-2 Melbourne. The first set of test transmissions ran weekly from 29 April to 22 July.
Experimental Multicultural Television - MTV2
Channel 0/28 began transmission on 24 October 1980 (United Nations Day). At the time SBS was broadcasting on VHF-0 and UHF-28 in Melbourne and Sydney. The logo, a gradient blue-and-white ring was used across all of SBS' radio and television stations and symbolized transmission on VHF channel 0. Channel 0/28 does not use its callsign. It would also broadcast into Marysville and Warburton on UHF-58, and from the Hyatt Kingsgate Tower in Kings Cross, Sydney on UHF-54 (later UHF-58).
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On 14 October 1983, Channel 0/28's service expanded into Canberra on UHF-28 and changed its name to Network 0-28. Its new slogan would be the long-running Bringing the World Back Home. In November, relay stations would open in Mt. Taylor, Goulburn and Cooma on UHF-54 (by 1985 these would move to UHF-58).
SBS TV (first era)
On 18 February 1985, the name changes again, this time to SBS TV. On 30th June, transmission begins in Brisbane (UHF-28), Adelaide (UHF-28), Newcastle (UHF-45), Wollongong (UHF-59, later 53), and the Gold Coast (UHF-61). On 5 January 1986, SBS ceases its VHF-0 transmissions and becomes Australia's first sole UHF network. On 16 March of that year, the network expands into Perth, Mount Gambier, Loxton-Renmark, Port Pirie, Broken Hill, Wagga Wagga, Toowoomba, Townsville, Bendigo, Ballarat, Traralgon, and Hobart.
This logo would remain in use as a corporate logo until a revamp in 1993.
In 1989, the logo was updated with the globe removed. This logo was also launched on 18 February 1985 as a wordmark.
In 1992, SBS TV would open their Como inner-city translator on UHF-58.
In March 1993, the channel's new logo was introduced, featuring five blue curved splices, described as the "Mercator" logo (named as the shapes look like a mercator globe in 2D), with the letters SBS in white on top. The five splices represented the continents of the world and the angle represented the tilt of the Earth's axis.
On 20 May 1994, SBS expanded into Darwin. Other cities that would launch the channel include Orange, Albury-Wodonga and the rest of regional Australia. Shepparton was the last area to receive SBS in the late 1990's.
The new logo and a major revamp was launched on 7 May 2008, reducing the number of splices into four, and shifting the perspective and angle so that each splice is larger than the last.
On 1 June 2009, SBS renamed their main channel SBS One to coincide with the launch of their new digital channel SBS Two (now SBS Viceland).
SBS TV (second era)
On 4 July 2015, a modified version of its 2008 logo was launched and SBS One was rebranded back to SBS. This was met with a noticeably thicker logo and typeface. There's also a vertical version.
In February 2019, SBS underwent a minor brand refresh which introduced a modification of their 2015 logo. The logo was in turn, adopted by the main channel with SBS Food adopting it since November 2018.
Free-to-air television in Australia
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