SBT

For a different abbreviation, see Scala Build Tool.

This page only shows primary logo variants.

For other related logos and images, see:



1981–1996	1988–1996	1995–2014	2014–present



1981–1984	1984–1988 (primary); 1988–1996 (secondary)	1988-1989	1988-1990	1990-1995 (primary); 1995-1996 (secondary)	1995–1996; 1996-1998 (secondary)


1996–2004	1996–2001	2001–2004	2002–2004 (secondary); 2004-2014 (primary)	2009–2014	2014–present

SBT (abbreviated from Sistema Brasileiro de Televisão) is a Brazilian television network owned by Grupo Silvio Santos. It was formed in 1981 with three former-Rede Tupi stations (Channel 4 from São Paulo and Channel 5 from Porto Alegre and from Belém), TVS from Rio de Janeiro, TV Alterosa from Minas Gerais and 8 other affiliated stations. All SBT-owned stations were branded as TVS until 1990.

1981–1996[]

Since its beginning, Silvio Santos, founder of SBT, was inspired by American television networks for the structure and branding of its network. SBT's logo resembles that of ABC's 1962 logo.

1981–1984[]

Designer:

Unknown

Typography:

Unknown

Launched:

August 19, 1981

These logos were used in the early years of the SBT, from 1981 to 1984. SBT's main ident of this era was a re-lecture of ABC's "Still the One" ident from 1979, made with scanimate. Other idents were adapted from TVS Rio de Janeiro or from then-sister TV Record.

1984–1988 (primary); 1988–1996 (secondary)[]

Designer:

Unknown

Typography:

ITC Horatio Medium

Launched:

December 1984 (primary)
February 21, 1988 (secondary)

In 1984, a new logo was released. The logo was a ring with the text "sbt", in gold or blue, depending on the ident. In 1985, after the beginning of the network's national satellite broadcasts, the logo was blue. In 1986, it changed to gold. This was kept in 1987 with the Quem Procura, Acha Aqui, an adaptation of NBC's "Let's All Be There" campaign.

1988–1996[]

1988-1989[]

Designer:

Unknown

Typography:

ITC Horatio Bold

Launched:

February 21, 1988

In 1988, SBT (and its O&O stations branded as TVS) changed its logo design to one of its most famous in its history, which contains mult-colored stripes forming a circle where the text "sbt" sits on (inspired by ABC's 1987 season logo). SBT also phased out the TVS brand entirely during that year replacing it with the unified SBT branding, a process that lasted until 1990. The phase out of the TVS branding is attributed to confusion in audiences between it and the SBT brand, with Silvio Santos wanting to boost the latter one.

1988-1990[]

Designer:

Unknown

Typography:

ITC Horatio Bold

Launched:

November 1988

1990-1995 (primary); 1995-1996 (secondary)[]

Designer:

Unknown

Typography:

ITC Horatio Bold

Launched:

March 1990

1995–2014[]

1995–1996 (primary); 1996-1998 (secondary)[]

Designer:

Unknown

Typography:

ITC Horatio Medium (Modified)

Launched:

October 23, 1995

In 1995, SBT removed the colors in favor of a black logo with white gradients, more closely resembling the ABC logo. This logo was kept for ending cards until 1998.

1996–2004[]

Designer:

Unknown

Typography:

ITC Horatio Medium (Modified)

Launched:

August 1996

In 1996, as a celebration of its 15th anniversary and the opening of the CDT Anhanguera studios, SBT reinstated colors in its logo, this time in the form of solid gradient colors. The main logo consisted of only red, green, and blue as its colors. It was also launched alongside a special animation in which the colors were rotating clockwise or counterclockwise, which lasted until 2004. One of the variations of this logo contained dots generated by light, resembling a disco ball.

1996–2001[]

Designer:

Unknown

Typography:

ITC Horatio Medium (Modified)

Launched:

August 1996

An on-air variation of the 1996 logo was used until 2001. In this variant, the amount of colors are increased from three to six with the addition of three more colors, orange, yellow, and purple.

2001–2004[]

Designer:

Unknown

Typography:

ITC Horatio Medium (Modified)

Launched:

January 1, 2001

For its 20th anniversary, the logo lost the flat-disc-like appearance from the previous one, giving place to a more concave and chromed form.

2002–2004 (secondary); 2004–2014 (primary)[]

Designer:

Unknown

Typography:

ITC Horatio Medium (Modified)

Launched:

August 2002 (secondary)
August 19, 2004 (primary)

This logo was originally introduced in 2002 and it shares the same traits as the previous logo, but lacks the distinct animation the previous logo was known for from 2004 onwards.

2009–2014[]

Designer:

Unknown

Typography:

ITC Horatio Medium (Modified)

Launched:

August 2009 (secondary)
August 19, 2012 (primary)

In 2012, the logo gained small but noticeable effects, such as the text was modified, and the reflections on the sphere were modified.

2014–present[]

2014–present[]

Designer:

Unknown

Typography:

ITC Horatio Bold

Launched:

August 17, 2014

This logo marks one of the biggest revamps on SBT's logo in its history, dropping all 3D effects in favor of a minimalist, 2D, and flat logo, but keeping the colors of the previous logo. This may be a response to the rebrand of rival network Globo four months prior, which also strove for a streamlined and minimalist 2D design. In an awkward fashion, the logo resembles or is inspired by the icon of the Photos app of iOS from iOS 7 onwards. This logo became effective on August 17, 2014, at 11:30am BRT.

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Rede Tupi

SBT