This page only shows primary logo variants.
For other related logos and images, see:


1981–1985 1985–1988 1988–1989 1989-1990 1990-1995 1995–1996
1981–1985 1985–1988 1988–1989 1989-1990 1990-1995 1995–1996
1996–2004 1996–2001 2001–2004 2004–2014 2012–2014 2014–present
1996–2004 1996–2001 2001–2004 2004–2014 2012–2014 2014–present

SBT (abbreviated from Sistema Brasileiro de Televisão) is a Brazilian television network owned by Grupo Silvio Santos. It was formed in 1981 with three former-Rede Tupi stations (Channel 4 from São Paulo and Channels 5 from Porto Alegre and from Belém, TVS from Rio de Janeiro, and TV Alterosa from Minas Gerais, and other 8 affiliated stations. All 4 owned-stations were branded as TVS until 1988.


SBT (1981) platinum.svg
SBT 1981.svg

These logos were used in the early years of the SBT, from 1981 to 1985.


SBT Logo 1985.png
SBT Logo 1985 Blue.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  Unknown
Typography:  ITC Horatio Medium
Launched:  Unknown

In 1985, a new logo was released. The logo was a ring with the text "sbt", in gold or blue, depending on the ident. In 1985, SBT logo as blue, for Debut of satellite broadcasts for all of Brazil. In 1986, SBT logo as gold, for Satellite broadcasts object. In 1987, with the campaign ''Quem Busca Acha, Aqui'', the SBT logo continued to be golden, with the exhibition throughout Brazil.




SBT Logo 1988-89.png

In 1988, SBT, alongside TVS, changed its logo design to one of its most famous in its history, which contains mult-colored stripes forming a circle where the text "sbt" sits on. SBT also phased out the TVS brand entirely during that year replacing it with the unified SBT branding, with campaign ''Quem Procura, Acha Aqui! outside in 1990''.

Logopedia InfoWhite.svg SVG NEEDED


SBT Logo 1989.png
Logopedia InfoWhite.svg SVG NEEDED


SBT Logo 1991-1995.png

In February 1, 1990, TVS change rename is SBT, with campaign ''Vem Que é Bom no SBT!''.

Logopedia InfoWhite.svg SVG NEEDED


SBT (1995).svg

In 1995, SBT removed the colors for a black logo with white gradients. It closely resembles the ABC logo.

Logopedia InfoWhite.svg SVG NEEDED


Logo SBT 1996.png
Logopedia InfoWhite.svg SVG NEEDED

In 1996, SBT, in celebration of its 15th year, With the opening of the Via Anhanguera studios, on the colors, but this time, in the form of solid gradient colors. The main logo consisted of only red, green, and blue as its colors, but on station idents, the amount of colors are increased from three to six with the addition of three more colors, orange, yellow, and purple. It was also launched alongside a special animation in which the colors were rotating clockwise or counterclockwise, which lasted until 2004. One of the variations of this logo contained dots generated by light, resembling a disco ball.


Logopedia InfoWhite.svg SVG NEEDED

On-air logo - with a color scheme slightly different from the main logo used in all the idents from that period.


SBT logo (7).png
Logopedia InfoWhite.svg SVG NEEDED

For its 20th year anniversary, the logo lost the flat-disc-like appearance from the previous one, giving place to a more concave and chromed form.


SBT Logo 2004.png
Logopedia InfoWhite.svg SVG NEEDED

This logo shares the same traits as the previous logo but lacks the distinct animation the previous logo was known for.


SBT (2012).png
Logopedia InfoWhite.svg SVG NEEDED

In 2012, the logo gained small but noticeable effects, such as the text was modified, and the reflections on the sphere were modified.


SBT 2014.svg
Designer:  Unknown
Typography:  ITC Horatio Bold
Launched:  Unknown

This logo marks one of the biggest revamps on SBT's logo in its history, dropping all 3D effects in favor of a minimalist, 2D, and flat logo, but keeping the colors of the previous logo. (Four months before, its rival TV Globo also launched a new logo, in an effort to release a streamlined look that approaches minimalist 2D design). In an awkward fashion, the logo resembles or is inspired by the icon of the Photos app of iOS from iOS 7 onwards.

The new version of the SBT logo became effective on August 17th, 2014, at 11:30am BRT.