| This page only shows primary logo variants. For other related logos and images, see: /Other, /Anniversary, /Copyright Logos and Idents, and /On-screen Bugs |
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| 1981–1985 | 1985–1988 | 1988–1995 | 1995–1996 | 1996–2001 |
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| 2001–2004 | 2004–2014 | 2009–2014 | 2014–present | |
SBT was formed in 1981 with three former-Rede Tupi stations (Channel 4 from São Paulo and Channel 5 from Porto Alegre and from Belém), TVS Channel 11 and TV Continental Channel 9 from Rio de Janeiro, TV Alterosa from Minas Gerais, and other 8 affiliated stations.
1981–1985
These logos were used in the early years of the SBT, from 1981 to 1985.
1985–1988
In 1985, a new logo was released. The logo was a ring with the text "sbt", totally golden or bluish.
1989–present
1988–1995
In 1988, SBT, alongside TVS, changed its logo design to one of its most famous in its history, which contains mult-colored stripes forming a circle where the text "sbt" sits on.
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1995–1996
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In 1995, SBT removed the colors for a black logo with white gradients. It will look like ABC (United States)’s logo.
1996–2002
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In 1996, SBT, in celebration of its 15th year, reinstated the colors, but this time, in the form of solid gradient colors. The main logo consisted of only red, green, and blue as its colors, but on station idents, the amount of colors are increased from three to six with the addition of three more colors, orange, yellow, and purple. It was also launched alongside a special animation in which the colors were rotating clockwise or counterclockwise, which lasted until 2004. One of the variations of this logo contained dots generated by light, resembling a disco ball.
1996–1998
On-air logo - with a color scheme slightly different from the main logo - used in all the idents from that period.
2001–2004
For its 20th year anniversary, the logo lost the flat-disc-like appearance from the previous one, giving place to a more concave and chromed form.
2004–2014
This logo shares the same traits as the previous logo but lacks the distinct animation the previous logo was known for.
2009–2014
In 2012, the logo gains small but noticiable effects, such as the text begin clearer and the circle now more spheric.
2014–present
This logo marks one of the biggest revamps on SBT's logo in its history, dropping all 3D effects in favor of a minimalist, 2D, and flat logo, but keeping the colors of the previous logo. (Four months ago, its rival Rede Globo also launched a new logo, in an effort to release a streamlined look that approaches minimalist 2D design). In an awkward fashion, the logo resembles or is inspired by the icon of the Photos app of iOS from iOS 7 onwards.
The new version of the SBT logo became effective on August 17th, 2014, at 11:30am BRT.
