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This page only shows primary logo variants.
For other related logos and images, see: /Other, /Anniversary, /Copyright Logos and Idents, and /On-screen Bugs

Contents

SBT 1981 platinado SBT Logo 1984 SBT Logo 1991-1993 SBT Logo 1995 Logo SBT 1996
1981–1985 1985–1988 1988–1995 1995–1996 1996–2001
 
SBT logo (7) SBT Logo 2004 SBT (2012) SBT 2014
2001–2004 2004–2014 2012–2014 2014–present


SBT was formed in 1981 with three former-Rede Tupi stations (Channel 4 from São Paulo and Channel 5 from Porto Alegre and from Belém), TVS Channel 11 and TV Continental Channel 9 from Rio de Janeiro, TV Alterosa from Minas Gerais, and other 8 affiliated stations.

1981–1985

SBT 1981 platinado


SBT 1981

These logos were used in the early years of the SBT, from 1981 to 1985.

1985–1988

In 1985, a new logo was released. The logo was a ring with the text "sbt", totally golden or bluish.

SBT Logo 1984


Sbt azul

1989–present

SBT

1988–1995

SBT Logo 1991-1993

In 1988, SBT, alongside TVS, changed its logo design to one of its most famous in its history, which contains mult-colored stripes forming a circle where the text "sbt" sits on.

1995–1996

SBT Logo 1995


Logopedia Info An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.

In 1995, SBT removed the colors for a black logo with white gradients. It will look like ABC (United States)’s logo.

1996–2002

Logo SBT 1996


Logopedia Info An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.

In 1996, SBT, in celebration of its 15th year, reinstated the colors, but this time, in the form of solid gradient colors. The main logo consisted of only red, green, and blue as its colors, but on station idents, the amount of colors are increased from three to six with the addition of three more colors, orange, yellow, and purple. It was also launched alongside a special animation in which the colors were rotating clockwise or counterclockwise, which lasted until 2004. One of the variations of this logo contained dots generated by light, resembling a disco ball.

1996–1998

Sbt1996

On-air logo - with a color scheme slightly different from the main logo - used in all the idents from that period.

2001–2004

SBT logo (7)

For its 20th year anniversary, the logo lost the flat-disc-like appearance from the previous one, giving place to a more concave and chromed form.

2004–2014

SBT Logo 2004

This logo shares the same traits as the previous logo but lacks the distinct animation the previous logo was known for.

2012–2014

SBT (2012)

In 2012, the logo gains small but noticiable effects, such as the text begin clearer and the circle now more spheric.

2014–present

SBT 2014

This logo marks one of the biggest revamps on SBT's logo in its history, dropping all 3D effects in favor of a minimalist, 2D, and flat logo, but keeping the colors of the previous logo. (Four months ago, its rival Rede Globo also launched a new logo, in an effort to release a streamlined look that approaches minimalist 2D design). In an awkward fashion, the logo resembles or is inspired by the icon of the Photos app of iOS from iOS 7 onwards.

The new version of the SBT logo became effective on August 17th, 2014, at 11:30am BRT.


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