TVS first launched in 1976 in Rio. Their logo consists of the words TVS and Rio with an outlined circle with a skewed 11 inside the circle. The design of 11 logo is similar to a WBAL-TV logo from 1975-1987.
Even though SBT was formed in 1981, TVS in Rio de Janeiro still kept the name with a outlined circle with a skewed 11 inside the circle..
In 1988, TVS changed its logo design with SBT, The logo contains mult-colored striped disc with "TVS" text in center.
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In 1990, TVS in Rio de Janeiro changed the name as SBT Rio.