Sociedade Independente de Comunicação, better known as SIC, is one of the two leading commercial TV channels in Portugal, the other being Televisão Independente (TVI). It is the most popular TV channel in the country since February 2019, ahead of TVI and flagship public channel RTP1. SIC and its sister channels, such as SIC Notícias, SIC Radical and SIC Mulher, are owned by Impresa, a Portuguese media conglomerate.
SIC has had essentially the same logo since its launch, consisting of a colourful band containing the letters S and C, with i in between. SIC is broadcasting on Channel 3 for all Portuguese TV platforms.
This logo was used when the company was registered and was never used on air. At the time, Granada Television had a 20% interest in SIC, together with Impala, Expresso and Projornal. What happened to Granada's investment is unknown as it left before Rede Globo started to take a significant position before regular broadcasts started.
Hans Donner Globograph
October 6, 1992
SIC was launched in 1992. The original logo was designed by Hans Donner, who also created the Rede Globo logo. Several on-air design elements of that time were recycled from Rede Globo's idents.
October 6, 2018
On October 6, 2018, SIC refreshed its logo. The typeface and perspective of the letters have been revised, but the overall design remains intact..