- This article is about the national commercial TV channel in Portugal. For the affiliate of RecordTV on the state of Rondônia, in Brazil, see SICTV (Brazil).
For other related logos and images, see:
, better known as SIC, is one of the two leading commercial TV channels in Portugal, the other being (TVI). It is the most popular TV channel in the country since February 2019, ahead of TVI and flagship public channel RTP1. SIC and its sister channels, such as SIC Notícias, SIC Radical and SIC Mulher, are owned by Impresa, a Portuguese media conglomerate.
SIC has had essentially the same logo since its launch, consisting of a colourful band containing the letters S and C, with I in between. SIC is broadcasting on Channel 3 for all Portuguese TV platforms.
This logo was used when the company was registered and was never used on air. At the time, Granada Television had a 20% interest in SIC, together with Impala, Expresso and Projornal. What happened to Granada's investment is unknown as it left before TV Globo started to take a significant position before regular broadcasts started.
SIC was launched in 1992. The original logo was designed by Hans Donner (designer of the famous Rede Globo logo). In fact, Globo Comunicação e Participações had a small piece of ownership (near 15%) during the launch, which resulted in the first ID being strikingly similar to that of Rede Globo's 1992 ID, and also why many of Rede Globo's idents were shown during the channel's theme song (except that they cut the parts where the Globo logo was shown).Globo sold its shares in 2003, in an attempt to clear of its debt (the same sale that led to the creation of TV TEM).
For the first time since 1997, SIC updated its logo on 6 October 2018 at 13:00 local time, to coincide with its 26th year on air. The letters are clearer and the reflections have been reduced, but the essential structure of the logo has been maintained.
|TV: SIC (HD) | SIC Notícias (HD) | SIC Radical (HD) | SIC Mulher (HD) | SIC K (HD) | SIC Caras (HD) | SIC Internacional