Sociedade Independente de Comunicação, better known as SIC, is one of the two leading commercial TV channels in Portugal, the other being Televisão Independente (TVI). It is the most popular TV channel in the country since February 2019, ahead of TVI and flagship public channel RTP1. SIC and its sister channels, such as SIC Notícias, SIC Radical and SIC Mulher, are owned by Impresa, a Portuguese media conglomerate.
SIC has had essentially the same logo since its launch, consisting of a colourful band containing the letters S and C, with i in between. SIC is broadcasting on Channel 3 for all Portuguese TV platforms.
This logo was used when the company was registered and was never used on air. Back then, a consortium was created. At launch, some of the members were:
Jornalgeste (owner of Jornal de Notícias and other newspapers),
Before SIC's launch, the British TV channel Granada Television (back then, an integral part of the ITV network) had a 20% interest in the project. However, Granada later exited the consortium for unknown reasons, and it's probable that Rede Globo took its place, as the Brazilian network later took a significant position in SIC.
Hans Donner (Globograph)
October 6, 1992
SIC was launched in 1992 with many of the members of the original consortium. The original logo was designed by Hans Donner, who also created the famous TV Globo logo from 1976. Several on-air design elements of that time were recycled from TV Globo's idents (mainly that from the 1992 Relógio ident).
October 6, 2018
On October 6, 2018, SIC refreshed its logo. The typeface and perspective of the letters have been revised, but the overall design remains intact..