Sociedade Independente de Comunicação, better known as SIC, is one of the two leading commercial television broadcasters in Portugal, the other being Televisão Independente (TVI). It is the most popular TV channel in the country since February 2019, ahead of TVI and flagship public channel RTP1. SIC and its sister channels, such as SIC Notícias, SIC Radical and SIC Mulher, are owned by Impresa, a Portuguese media conglomerate.
SIC has had essentially the same logo since its launch, consisting of a colourful band containing the letters S and C, with i in between. SIC is broadcasting on Channel 3 for all Portuguese TV platforms.
1987–1992 (prelaunch)[]
This logo was used when the company was registered and was never used on air. Back then, a consortium was created. At launch, some of the members were:
Jornalgeste (owner of Jornal de Notícias and other newspapers),
Before SIC's launch, the British television channel Granada Television (back then, an integral part of the ITV network) had a 20% interest in the project. However, Granada later exited the consortium for unknown reasons, and it's probable that Rede Globo took its place, as the Brazilian network later took a significant position in SIC.
1992–2018[]
1992–1997[]
Designer:
Hans Donner (Globograph)
Typography:
Custom
Launched:
October 6, 1992
SIC was launched in 1992 with many of the members of the original consortium. The original logo was designed by Hans Donner, who also created the famous Rede Globo logo from 1976. Several on-air design elements of that time were recycled from Globo's idents (mainly that from the 1992 Relógio ident).
1997–2018[]
1997–2001[]
SVG NEEDED
Designer:
In-house
Typography:
Custom
Launched:
October 6, 1997
2001–2007[]
SVG NEEDED
Designer:
In-house
Typography:
Custom
Launched:
October 6, 2001
2007–2018[]
SVG NEEDED
Designer:
Bloom Graphics
Typography:
CustomOn-air: Gotham
Launched:
October 6, 2007
2018–present[]
SVG NEEDED
Designer:
Bloom Graphics
Typography:
CustomOn-air: Gotham (2018–present) Okta Neue (2022–present)
Launched:
October 6, 2018
On October 6, 2018, SIC refreshed its logo. The typeface and perspective of the letters have been revised, but the overall design remains intact.[1] On October 6, 2022, SIC refreshed it's on-air package in its 30th Anniversary and finally changed its on-air typography to Okta Neue in 15 years since Gotham has been in use in the main channel.[2]
