Logopedia
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1970–1989

SJ 70 (2).png

1990–2004

SJ logo 90s.svg

This logo was introduced in 1990.

2004–present

SJ logo.svg

In 2004, SJ presented a new visual identity, mostly in grey colours. On trains and buildings, the logo often has a shiny metallic colour, while usually in black, white or grey (40% black) in print and online.

The implementation of the new identity was slow; the X2000 high-speed trains were renovated in 2005, but many other wagons still used the old colours for several years.

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