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SJ logo

1970 – 1989

SJ 70 (2)







1990 – 2004

SJ logo 90s

This logo was introduced in 1990.[1]

2004 –

SJ logo

In 2004, SJ presented a new visual identity. It mostly uses grey colours. On trains and building, the logo often has a shiny metallic colour. In print and online it is usually in black, white or grey (40% black).

The implementation of the new identity was slow. The X2000 high-speed trains were renovated in 2005, but many other wagons still used the old colours for several years.

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