SM

For the South Korean music label, see SM Entertainment.

This page only shows primary logo variants.

For other related logos and images, see:

Anniversary

Contents

1958–1972	1972–1991	1991–present	2009–present	2022–present

ShoeMart

1958–1972

ShoeMart was launched by Henry Sy in 1958.

SM

1972–present

1972–1991

In 1972, ShoeMart was shortened down to simply SM.

1991–present

In 1991, the logo was modified to look more symmetrical. This logo has several variations with varying thickness and proportions depending on the branch, signage, or public material.

The 1991 logo is concurrently used with the 2009 and 2022 logos since March 2009 and 2022, respectively. It is the longest SM logo to be used. This logo is now only used on the logo of SM Appliance Center on some branches.

2009–present

On March 2009, the current SM logo was unveiled where the "SM" text is inside a circle. It was first used on SM Supermalls logo and its website and was then later adapted on its branches at the first month of a new decade in January 2010, and as the logo of The SM Store, SM Hypermarket, SM Cinema, SM Supermarket and SM Prime Holdings within 2010 where the usage of this logo became more common since January 2010. Since 2022, it is concurrently used with the 1991 (which is currently used on the logo of SM Appliance Center on some branches) and 2022 logos.

2022–present

Designer:

Unknown

Typography:

Henry Sans

Launched:

July 1, 2022

In 2022, the logo was updated once more. The lettering design has been tweaked, with thicker lines, smoother curves, and colored in a more saturated shade of blue. A new typeface, nicknamed 'Henry Sans', is used concurrently with the new branding.

This logo was first spotted on the logo of SM Game Park, and calendars for 2022. It was also seen at the promotion materials of SM Bowling. Recently, it has been spotted in newer promotional materials from SM Store and SM Markets subsidiaries. The logo is also spotted in SM Malls Online. SM City CDO Uptown-Northwing, which is opened last June 30, 2022, is the first SM mall to use the new SM logo and the new 'Henry Sans' typeface for its logo to be followed by SM City Tanza, which is scheduled to open on October 14, 2022. The promotional materials offline and online are now using the 2022 SM logo while concurrently used with the 1991 (which is currently used on the logo of SM Appliance Center on some branches) and 2009 SM logos.

SM