This page only shows primary logo variants. For other related logos and images, see:
|
|
|
|
|
|
|
| 1958–1972 | 1972–1991 | 1991–2000 | 2000–2010 | 2010–2022 | 2022–present |
SM is a chain of shopping malls and retail stores owned by Philippines-based SM Prime. As of October 2024, it has a total of 95 malls (87 in the Philippines and 8 in China). It was also formerly known as ShoeMart.
SM was pioneered by Henry Sy, a Chinese-Filipino businessman whose roots traces back to Fujian. Sy opened his first shoe store in Quiapo in 1948 and later the first store under the ShoeMart (SM) name in 1958 along Carriedo. In 1972, Shoemart turned into a full-line department store.
In 1985, the company ventured into the supermarket and home appliance store business. It opened the first "Supermall" in the same year named SM North EDSA in Quezon City.
SM expanded abroad with the opening of its first branch in China in 2001. The mall is SM City Xiamen in Fujian.
ShoeMart[]
1958–1972[]
|
|
|
ShoeMart was founded by Henry Sy, Sr. in 1958.
SM[]
1972–1991[]
|
|
|
In 1972, ShoeMart was shortened down to simply SM.
1991–2000[]
|
|
|
2000–2010[]
|
|
|
This logo is still used on some SM Appliance Center branches.
2010–2022[]
|
|
|
This was first used on the SM Supermalls logo and its website. All of SM's subsidiaries and services started having this logo from January 2010. As of July 2025, it is still used in most malls' signages in the Philippines.
2022–present[]
|
|
|
In 2022, SM introduced an updated logo and identity, along with the introduction of a brand typeface called 'Henry Sans' named after its founder, and was created by type foundry NaN.[1][2]
The logo was first teased with the opening of its first SM Game Park[3] and then spotted on 2022 calendars. The North Wing of SM City CDO Uptown, which is opened in June 30, 2022, is the first SM mall to use the new SM logo. Some existing and newer malls, including SM City Tanza, started using the new logo on their facades since August 2022.
In China, the updated logo was first unveiled on December 31, 2023 on the Weibo page of SM City Chongqing.
References[]
- ↑ Unjieng, Philip (2 September 2022). The vibrant new SM logo, part of its brand refresh. Manila Bulletin. Retrieved on October 17, 2022.
- ↑ The Brand That Refreshes: An Invitation to a Post-Pandemic SM. Malaya (14 September 2022). Retrieved on October 17, 2022.
- ↑ Get your game face on for serious fun at SM Southmall’s new game park!. Manila Bulletin (18 December 2021). Retrieved on January 11, 2024.
| Part of SM Investments Corporation
Subsidiaries
 |
| Part of SM
Philippines North and Central Luzon: Pampanga | Baguio | Marilao | Clark | Rosales | Baliwag | Tarlac | Olongapo Downtown | San Fernando Downtown | Cauayan | Cabanatuan | San Jose Del Monte | Urdaneta Central | Telabastagan | Olongapo Central | Tuguegarao | Bataan | Laoag | La Union South Luzon: Bacoor | Lucena | Dasmariñas | Batangas | Molino | Santa Rosa | Lipa | Taytay | Naga | Rosario | San Pablo | Calamba | Masinag | San Mateo | Trece Martires | Legazpi | Puerto Princesa | Daet | Tanza | Sorsogon | Sto. Tomas Visayas: Cebu | Iloilo | Bacolod | Consolacion | Roxas Mindanao: Davao | CDO Uptown | General Santos | Butuan | Mindpro SM Center malls Luzon: Angono | Tuguegarao Downtown | Pulilan | Lemery | Imus | Dagupan | San Pedro | Antipolo Downtown Visayas: Ormoc Other malls Major shopping centers Visayas: Lifestyle malls Visayas: China malls Lifestyle malls Other malls Services  |