SME Branding

SME Branding, formerly Sean Michael Edwards Design, was a New York-based design firm founded in 1988 by Ed O'Hara and Greg Economou. Shortly after becoming SME Power Branding, the firm was acquired in November 1999 by sports entertainment group SFX Entertainment. It split from SFX around 2002, and remained independent until being acquired by Mogo (now EDGE Powered by Learfield) in 2021.

1990s

1992:
Norfolk Tides

1992:
World Series

1993:
Denver Nuggets

1993:
Florida Panthers

1993:
Seattle Mariners

1993:
Los Angeles Angels

1994:
Toronto Raptors

1995:
Carolina Panthers

1995:
Jacksonville Jaguars

1995:
New York Islanders

1995:
Professional Bowlers Association

1995:
Toronto Argonauts

1995:
Washington Capitals

1996:
Madison Square Garden

1996:
New York Rangers

1996:
Toronto Blue Jays

1996:
Utah Jazz

1997:
New York Nets

1997:
Washington Wizards

1998:
Los Angeles Kings

1999:
Atlanta Thrashers

1999:
World Championship Wrestling

2000s

2000:
Conference USA

2000:
Indianapolis 500 2000

2000:
University of North Carolina at Charlotte

2001:
127th Kentucky Derby

2001:
Tampa Bay Lightning (unused)

2005:
NHL
(with NHL Enterprises)

2009:
135th Kentucky Derby

2009:
Kentucky Derby

2010s

2010:
136th Kentucky Derby

2010:
Pacific 10 Conference

2011:
137th Kentucky Derby

2011:
Pacific 12 Conference

2011:
Tampa Bay Lightning

2011:
The Wendy's Company

2012:
138th Kentucky Derby

2012:
Big Sky Conference

2013:
139th Kentucky Derby

2013:
America East Conference

2014:
140th Kentucky Derby

2014:
Atlantic Coast Conference

2015:
141st Kentucky Derby

2015:
Louisville Bats

2016:
142nd Kentucky Derby

2017:
143rd Kentucky Derby