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| 1985–1997 | 1997–2009 | 2009–2023 | 2023–present | 2025 (unused) | 2025–present |
SM Bonus is the private label brand for SM Supermarket which launched in 1985.
1985–1997[]
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BETTER LOGO NEEDED |
1997–2009[]
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BETTER LOGO NEEDED |
This logo is still used in some products.
2009–present[]
2009–2023[]
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SVG NEEDED |
This logo is still used in some products.
2023–present[]
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SVG NEEDED |
2025 (unused)[]
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SVG NEEDED |
2025–present[]
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SVG NEEDED |
The logo debuted in their pear-sized ham packaging in October 2025.
| Part of SM
Current stores Private brands Defunct/dissolved  |