SM Center

SM Center (formerly SM Supercenter) is the community mall brand of SM Supermalls. Unlike a full-fledged SM City mall, these establishments lack a department store and mostly only feature a grocery store (usually SM Hypermarket, but recent branches also anchor Savemore Market, SM Supermarket, or more recently, SM Cherry), SM franchised stores such as Ace Hardware, Watsons, and among others as well as cinemas and tech zones in certain branches.

SM Supercenter[]

2001–2007[]

SM Supercenter launched in 2001 with the opening of the then-SM Supercenter Sucat. Subsequent branches opened in Valenzuela, Molino, and Pasig within six years. The logo depicted the SM logo sitting on top of an orange oval which contained the words 'SUPERCENTER' and the name of the locale directly under. The same orange oval can be seen on the original SM Hypermarket logo, SM's own foray into a supermarket/department store hybrid which all SM Supercenters anchored at the time.

The text of the locale was either typed in blue as was the case with the Sucat and Valenzuela branches or typed in white as was the case for Molino and Pasig.

2007–2009[]

In 2007, SM updated the logos for both the City and Supercenter brands. The Hypermarket oval was ditched for the words 'super' and 'center' stacked on top of each other, both typed in lowercase. Below the blue bar was where the name of locale of the mall was typed, either in lowercase of uppercase.

The only usage of this variant on a signage was in the then-SM Supercenter Muntinlupa.

SM Center[]

2009–2011[]

In 2009, SM renamed SM Supercenter into SM Center. The style of the logo was largely unchanged from the previous one, just with the word 'super' removed entirely.

SM Center Las Piñas was the first mall to use this change, though it never used such logo outside of public material.

2010–2011[]

The logo remained largely the same during SM's rebrand in 2010. The text of the 'center' was changed to a different font and the locale beneathe the blue line was now consistently in uppercase.

Much like the previous logo, it was never used outside of public material.

2011–2022[]

In 2011, SM once again updated the City and Center brands' logos. The blue line was ditched and the 'Center' is now typed in all uppercase letters. The locale of the mall is also typed in all uppercase below the 'CENTER'.

The first usage of this logo is in SM Center Angono.

2022–present[]

As part of a company-wide rebrand in 2022, the primary logo for SM Center has been updated. SM Center San Pedro was the first to use this logo. Others like SM Center Antipolo, SM Center Congressional and SM Center Shaw use the new logo.