SM Store

1972–1991	1991–1999	1999–2013	2010–2013	2012–2023	2022–present

SM Shoemart

1972–1991

In 1972, SM (then Shoemart) converted their existing shoe store in Carriedo, Manila into their first department store. Within a decade, they opened three more branches in; Makati; Cubao, Quezon City; and Iloilo, their first branch outside of Metro Manila and Luzon. These stores went by the name SM Shoemart. By the mid-1980s, the chain had opened six department stores, with two more branches in Harrison Plaza and in the first supermall - SM City North EDSA.

By the opening of SM City North EDSA and subsequent supermalls in Centerpoint (Sta. Mesa) and Megamall, SM had mostly dropped the Shoemart name in their department stores and, outside of plastic bag branding, simply went by SM. This persisted until the late-1990s when SM started including 'Department Store' in the branding to separate their malls and other retail stores from their flagship department stores.

Alternate variant, used for mini calendar (1977)

1991–1999

Presumably around the time of the opening of SM Megamall, SM Shoemart's logo was slightly changed.

This logo was used concurrently with SM Department Store which was used more in advertisements, while SM Shoemart was the official branding of the mall's department stores which included its plastic bag graphics.

SM Department Store

1999–2013

In 1999, SM renamed SM Shoemart to SM Department Store, though both names were used in conjunction until the late-1990s.

This logo continued to be used until 2013 as it was still used on some branches even after the 2010 logo and "The SM Store" name was introduced in 2010 and 2012, respectively.

2010–2013

In 2010, the SM Department Store was heavy simplified. This logo was concurrently used with the 1999 and 2012 logos, and "The SM Store" name until 2013.

The SM Store

2012–2023

In 2012, SM Department Store was rebranded once again to The SM Store. Initially used in the overseas Guam store at the Agana Shopping Center, the new name was first used in an SM Supermall in the then newly SM City Masinag branch. It was initially named as SM Store for the branches in Guam and Masinag. The text 'The' was then added in subsequent branches. It was concurrently used with the 1999 and 2010 logos, and "SM Department Store" name until 2013.

Print variant

Stacked variant

Print stacked variant

SM Store

2022–present

Initially used in Guam from 2006 to 2013, the name SM Store was later reincorporated in 2022 during SM's rebrand. Signages with this logo are currently used on SM Mall of Asia and newer malls starting with SM City Tanza.

Alternate variant

Inverted variant

Horizontal variant

Alternate horizontal variant

Inverted horizontal variant

Wordmark

ShopSM variant

External links

• Official website